Retention & deletion.
How long Mama keeps your data, when it's deleted, and how to delete it on demand. Per-category retention table, deletion mechanics, backup expiration.
TL;DR
Default retention is for the life of your workspace. Audit logs: 90 days (Pro), 1 year (Company). Reply text: 90 days, configurable down to 0. Backups: 30 days, then purged. Workspace deletion takes 30 days with 14-day undo. DSR erasure within 30 days of request.
01Default retention
Workspace data is kept for the life of the workspace. We don't auto-delete briefs, saved searches, accounts, or any user-generated content unless you explicitly delete them or your workspace is deleted.
Categories with explicit shorter retention (audit logs, reply text, backups) are listed in the per-type table below.
02Per-data-type retention
| Data type | Default retention | Configurable? |
|---|---|---|
| Briefs | Life of workspace | Delete individual or bulk |
| Accounts & saved searches | Life of workspace | Delete individual |
| Orbit relationships | Life of workspace | Remove individual |
| Decision-maker contacts | Life of workspace | Remove via DSR or manual |
| Reply text (Reply Loop) | 90 days | Yes — down to 0 days (metadata only) |
| Audit logs | 90 days (Pro) / 1 year (Company) | No (compliance requirement) |
| Database backups | 30 days | No (operational requirement) |
| Billing records | 7 years | No (financial compliance) |
| Deleted workspace | 30-day soft delete, then purged | No |
03Deletion mechanics
When you delete a brief or account from the UI:
- Soft-deleted immediately — removed from your views, "Undo" available in the toast for 10 seconds
- Marked for purge — moves to a recoverable archive (workspace admin can restore for 7 days)
- Hard-deleted after 7 days — primary database row removed
- Purged from backups on backup-rotation cycle (max 30 days from soft-delete)
04Workspace deletion
Settings → Billing → Delete workspace. The flow:
- Confirmation — type the workspace name to confirm
- 14-day undo window — workspace is suspended, not deleted. Re-activate from the deleted-workspace screen.
- 16 more days of grace — workspace is hard-suspended; only restoration option is a support request
- Day 30: hard delete — all primary data purged
- Day 60: backup purge complete — last vestiges removed from rotated backups
05Backup retention
Operational backups are kept for 30 days, then automatically purged. Backups are encrypted with the same key hierarchy as primary storage.
Backups are not kept indefinitely. If you need long-term archival (e.g., for legal hold), use the CSV export feature to extract data to your own storage.
06DSR erasure timing
When a data subject requests erasure under GDPR (or analogous regimes):
| Step | Timing |
|---|---|
| Request received, identity verified | Within 5 business days |
| Erasure from primary database | Within 30 days of verified request |
| Erasure from active backups | Next backup rotation (max 30 additional days) |
| Workspace admins notified of erasure | Within 30 days (so they can propagate to CRM) |
| Confirmation to requester | Within 30 days of verified request |