Buying signals
The moments a cold account turns warm — caught.
Mama watches 20+ sources around the clock for the six signal types that actually predict outbound replies. Funding, hiring, tech changes, exec moves, product launches, customer voice. Tagged, dated, ranked against your ICP — never just dumped in a feed.
20+ sources
·
Hourly refresh
·
6 signal categories
signalmama.com/signals/live
Live
Live signal stream · NA Outbound
Push to Slack
+ Watchlist
Signals / wk
1,247
▲ 218 vs last
High-fit firing
47
▲ 12 today
Top type
Hiring
412 this wk
412 this wk
All 6 categories
Signal → brief
4 min
avg delay
Firing now
47 high-fit · 6 shown
N
notion.so
·
Funding
Series D · $250M led by Sequoia · valuation $13B
12 min ago
ICP 94
L
linear.app
·
Hiring
8 new Platform Engineer roles posted this week · NA + EMEA
34 min ago
ICP 88
R
rippling.com
·
Tech change
Job postings show migration from Greenhouse to Ashby
1h ago
ICP 91
A
airtable.com
·
Exec move
New CMO · Priya Khanna joined from Slack · LinkedIn-verified
2h ago
ICP 84
F
figma.com
·
Product launch
Figma AI moved from waitlist to public beta · pricing page updated
3h ago
ICP 89
S
shopify.com
·
Voice
23 recent G2 reviews mention "slow checkout on mobile" · cluster forming
4h ago
ICP 76
Six categories. One playbook.
Six signal types that actually predict replies.
We track the ones outbound teams have always wished they had time to track. Not the noisy ones. Not the "trigger fatigue" ones. The six that move conversion when you act on them within the week.
Funding
What Mama detects
- Notion raised $250M Series D at $13B valuation — Sequoia led
- Linear closed Series B ($35M) — Accel led, three new board seats
- Brex acquired Pry Financials in Q2 — bolt-on for accounting layer
4 sources · Crunchbase, PitchBook, SEC, press
Real-time
Hiring
What Mama detects
- Linear posted 8 Platform Engineer roles this week — NA + EMEA
- Rippling opened a Dublin office — 14 roles, ops + sales
- Figma hiring AE Manager — first dedicated mid-market sales lead
5 sources · LinkedIn, Greenhouse, Lever, Ashby, careers
Hourly
Tech changes
What Mama detects
- Rippling migrating from Greenhouse → Ashby — JD postings show it
- Airtable adopted Snowflake — careers page lists Snowflake skill
- Shopify dropped Mixpanel — disappeared from tag scan in April
4 sources · BuiltWith, Wappalyzer, JDs, GitHub
Daily scan
Exec moves
What Mama detects
- Airtable hired new CMO — Priya Khanna ex-Slack, started May
- Notion's VP of Product departed after 4 years — replacement open
- Stripe added 3 board members from Andreessen, Sequoia, ICONIQ
3 sources · LinkedIn, press, executive trackers
Hourly
Product launches
What Mama detects
- Figma AI moved to public beta — pricing page changed yesterday
- Linear shipped Mobile App GA — changelog post + Product Hunt
- HubSpot deprecated Salesforce sync — sunset notice in changelog
4 sources · Product Hunt, changelogs, RSS, releases
Real-time
Customer voice
What Mama detects
- Shopify users · "slow checkout on mobile" — 23 G2 reviews this month
- HubSpot users · "reporting feels stuck in 2018" — 41 Reddit mentions
- Mailchimp users · "deliverability dropped" — Trustpilot cluster forming
5 sources · G2, Trustpilot, Capterra, Reddit, X
Daily NLP
Sources & detection
20+ sources. Watched on a clock you'd never afford.
Most "intent platforms" run one cron a night. Mama runs continuous scans by signal type — minutes for funding, hourly for hiring, daily NLP on voice. The reason her briefs are fresh on Monday morning is that she didn't sleep on Sunday.
20+
Data sources
Across all six signal categories. Each source de-duped, cross-checked, attributed.
Hourly
Refresh on critical signals
Funding and product launches are real-time. Hiring and exec moves refresh hourly. Voice runs daily NLP passes.
4 min
Signal → brief delay
From the moment a signal fires to the moment it's in your rep's brief. Average across the last 30 days.
Where each signal type comes from
Every signal is attributed back to its source in the brief — no black boxes.
Funding
Crunchbase
PitchBook RSS
SEC EDGAR
Press releases
Real-time
Hiring
LinkedIn Jobs
Greenhouse
Lever
Ashby
Careers pages
Hourly
Tech changes
BuiltWith
Wappalyzer
JD tech-stack parse
GitHub orgs
Daily scan
Exec moves
LinkedIn
Press releases
Executive trackers
Hourly
Product launches
Product Hunt
Changelogs
RSS feeds
GitHub releases
Real-time
Customer voice
G2
Trustpilot
Capterra
Reddit
X / Twitter
Daily NLP
Scoring
Every signal scored against your ICP. Not ours.
Volume is the easy part. Knowing which signals matter to your team is the part everyone gets wrong. Mama scores every signal on four dimensions, weighted by the ICP rubric you set up in 90 seconds during onboarding.
N
notion.so · Funding
Series D · $250M led by Sequoia · 12 min ago
Scored against your ICP rubric
ICP fit
Mid-Market SaaS · 200–2,000 employees
95
Recency
12 minutes ago — within freshness window
100
Signal strength
Major funding event · 4 primary sources confirm
85
Intent depth
Funding implies tooling budget — moderate-strong
70
Final score
94
High priority
01 · ICP fit
Your ICP, not ours.
You define your ICP rubric — industry, employee count, funding stage, tech-stack tells. Mama scores every signal against that rubric. The same Series D round is 95 for a mid-market SaaS seller and 20 for someone selling to early-stage YC companies. Same signal, different scores.
02 · Recency
Signals decay. Mama doesn't lie about it.
A funding round from yesterday is a 100. From last week, a 78. From last quarter, a 30. The decay curve is calibrated per signal type — funding stays fresh longer than a product launch.
03 · Signal strength
Multi-source verification.
A signal confirmed by four sources scores higher than one whispered on a single forum. Strength accounts for primary-vs-secondary sources and known signal-quality patterns per category.
04 · Intent depth
Does this signal predict budget movement?
Funding rounds correlate moderately-strongly with tooling spend. Exec moves correlate strongly with vendor reviews. New product launches correlate with capacity to add complementary tools. Mama learns intent weighting per category from outcome data.
A naive feed gives your rep 1,247 signals this week. The scored feed gives them 47. Same data, 96% less noise — and the 47 are the ones that move conversion.
Signal → Brief
Where signals stop being data and start being a brief.
A scored signal is a raw input. Mama turns it into the one paragraph a rep actually opens before they send. Same Notion signal from the hero — here's the data on the left, here's what your rep reads on the right.
Scored signal
N
notion.so · Funding
Series D · $250M · Sequoia led · 12 min ago
Round
Series D
Amount
$250M
Lead
Sequoia
Valuation
$13B
Sources
4 confirm
ICP fit
95
Final score · 94
High priority
Mama
In the brief
01 · Why now
Notion just raised at a 13B valuation.
Sequoia led Notion's $250M Series D twelve minutes ago — their first major raise since 2021. The round closed at a $13B valuation, roughly flat to the last private mark, which signals the board is prioritizing tooling investment over a clean step-up. Best window in 18 months to pitch revenue-tools and outbound enablement: the budget exists, the buying committee is fresh, and growth pressure is back on the roadmap.
One signal, one paragraph, three sources cited. Want to see what the full brief looks like? See the account brief product page →
Signals by plan
All 6 signal types. From day one.
Signal coverage is the same on every plan — Solo, Team, Pro. What scales is volume, integrations, custom signal types, and who else can see what's firing.
Solo
$49
/ month
100
Briefs / month
- ✓All 6 signal categories
- ✓ICP rubric scoring
- ✓Personal watchlist + email alerts
- ✓30-day signal history
Most popular
Team
$199
/ month
1,000
Briefs / month
- ✓Shared signal stream + Slack push
- ✓Team-wide ICP rubric & rules
- ✓Signal-to-meeting attribution
- ✓12-month signal history · 5 seats
Pro
$599
/ month
Unlimited
Signals forever
- ✓Custom signal types + custom sources
- ✓Full signal API & webhooks
- ✓Priority refresh — minutes, not hourly
- ✓Unlimited workspaces & white-label
Want a custom signal source plugged in for your category? See the full pricing page →
Signal questions
What everyone asks about signals.
Specifically about signal detection, scoring, and sources — pricing details and integration mechanics live on their own pages.
It varies by signal type — we don't pretend everything is sub-second. Funding rounds and product launches are detected within minutes of the primary source publishing (Crunchbase, SEC, Product Hunt, RSS). Hiring and exec moves refresh hourly across LinkedIn, ATS systems, and press. Tech changes run a full crawler pass daily because that's when the signal is reliable enough to ship. Customer voice runs a daily NLP pass on G2, Trustpilot, Capterra, Reddit, and X. Every signal in the brief is dated to the minute, and the freshness window is part of the score.
A mix. We run our own crawlers for tech-stack detection (the same shape BuiltWith does), exec-move tracking, careers-page parsing, and customer voice NLP. We pull from primary public sources for funding (SEC EDGAR, press, Crunchbase Open Data) and product launches (Product Hunt API, public RSS, GitHub releases). Where we use licensed data partners, we credit them in the brief. The full source list is available at signalmama.com/sources — under NDA for the underlying retrieval architecture.
On Pro, yes. Push your own signals into Mama via the webhook API — events from your data warehouse, your customer DB, your internal tooling, third-party platforms you already pay for. Mama treats your custom signals like any other category: they get scored against your ICP rubric, dated, attributed in the brief. Common patterns: feeding in pipeline-stage changes, intent-data subscriptions (Bombora, 6sense), product-usage signals from your own app telemetry. Solo and Team work with the 20+ built-in sources only.
Yes, on Pro. Define a new category (e.g., "Compliance event" for fintech-only workflows, or "Customer milestone" for expansion teams), tell Mama which sources to monitor for it and which rubric weights apply. The new category shows up alongside the built-in six everywhere — signal stream, briefs, scoring, attribution. We've seen teams add categories for things like "Regulatory filing", "Partnership announcement", and "Layoffs (downside signal)".
Several options, configurable per rep: real-time push to Slack (most popular — fires to a #buying-signals channel or DMs the assigned rep), email digest (daily or instant), webhook for your own tooling, in-app inbox. Filter rules let you scope alerts — "only signals with ICP fit ≥ 80", "only funding + exec moves", "only accounts in my territory". Default for new accounts: daily morning email digest of the top 20 signals.
It's logged and scored — but unless you've set a low ICP-fit threshold, it stays out of the active brief stream and the rep doesn't see it. You can pull a full "low-fit signal" report at any time (useful for ICP recalibration — sometimes a cluster of low-fit signals reveals a new segment worth exploring). On Team and Pro, the manager view lets you spot-check what's getting filtered out so the ICP rubric never becomes a black box.
Signals decay in score over time — a funding round from yesterday is a 100, from last week a 78, from last quarter a 30 (decay curve varies by signal type — funding stays fresh longer than a product launch). Below a freshness floor, the signal drops off the active brief but remains in your signal history. Solo keeps 30 days of full history; Team keeps 12 months; Pro keeps everything. You can re-pull historic signals into a brief at any time — useful for re-engaging accounts after a quiet period.
Have a signal type or source you wish we tracked? Tell us — we add a new source roughly every month.
See your signal stream
The signals were always there. Now you'll see them.
Paste a domain. Pick an ICP rubric. See exactly what's firing on the accounts you already prospect — funding, hiring, tech, exec, product, voice. Scored and ranked in real time.
Free forever · No credit card · All 6 signal categories on Solo