For account executives

The deal context you used to dig for. Already in your queue.

AEs spend 30–40% of pre-call time researching the account. Mama keeps every deal in your pipeline fresh — signals, stakeholders, tech changes, customer voice — refreshed daily so your discovery, demo, and MAP land on what's actually happening this week.

Free forever · No credit card · Brief refresh per pipeline deal
signalmama.com/pipeline/my-deals
Synced 4h ago
My pipeline · 12 active deals
12 active · $487K pipeline value · 8 signals fresh since last touch · refreshed 4h ago
Sync to Salesforce + Add account
Active deals
12
▲ 2 this week
New signals since last touch
8
across 6 deals
Pipeline value
$487K
avg $40.6K · deal
Avg deal-context refresh
4h
on-demand on Pro
acme.com New: Exec move
New VP Sales joined from Gong · re-align ICP fit, intro thread
Demo
$85K
2d
beta.io New: Tech change
Switched Mixpanel → Amplitude · open hand for analytics-adjacent pitch
Discovery
$42K
5d
gamma.so Voice
3 G2 reviews this week cite checkout speed · MAP anchor angle
Proposal
$120K
1w
delta.com New: Funding
Closed Series B · $40M led by Accel · budget unlocked for Q3
Demo
$68K
3d
epsilon.app Hiring
8 Platform Engineer roles · scaling = adjacent buy-decisions opening
Verbal
$94K
4d
zeta.tech Product
Shipped Figma AI public beta · use as proof-point in discovery deck
Discovery
$78K
6d

A week your pipeline actually moves through.

Five deals, five stages, one rep. Below is how Mama lives inside a real AE week — refreshes deal briefs overnight, surfaces what changed before your next call, and turns "I should check what's new on this account" into a tab that's already open.

Mon
Pipeline standup · 4 deals flag fresh signals.
7 AM, you open Mama before standup. Eight new signals fired across six deals over the weekend — Acme's VP Sales change, Delta's Series B, Gamma's voice cluster. You walk into standup with the week's pipeline narrative pre-written, not assembled on the spot.
Pipeline view
Tue
Discovery with Beta · tech-change angle ready.
Beta switched Mixpanel → Amplitude five days ago. The brief surfaces this as a top signal, with the JD postings and confirmation sources cited. Your discovery questions land on the open hand — "sounds like analytics infra is being rethought right now" — and the call shifts from generic discovery to deep on their actual priority.
Wed
Demo with Acme · fresh exec move re-anchors the room.
Acme's new VP Sales joined two days ago, from Gong. You re-aligned the opener overnight — "saw Priya joined from Gong, congrats" — and pivot the demo to the playbook the new VP is likely to recognize. The meeting opens with a 60-second exec-aware moment instead of a generic intro.
Brief refreshed
Thu
Gamma's MAP gets a customer-voice anchor.
Refining the mutual action plan with Gamma's procurement lead. Mama's voice mining surfaced three G2 reviews this week citing checkout speed — verbatim quotes you drop into the MAP as the "customer-validated pain" that justifies the implementation timeline. Procurement signs off Thursday afternoon.
Fri
Delta's close call · funding signal lands the price.
Delta closed their Series B on Tuesday — $40M led by Accel. You'd been holding firm on enterprise pricing; the funding signal made the budget conversation different on Friday. "You just unlocked Q3 budget, and our enterprise tier maps to exactly the analytics stack you're standing up — same investment cycle." Deal closes at full ACV.
Brief refreshed
Wk +1
Next pipeline sprint · briefs auto-rotate.
Monday morning, two new deals enter discovery. Mama auto-onboards them as soon as they land in Salesforce — first brief drops within 4 minutes of stage change. You start week 2 with the same context advantage you started week 1 with.
Five deals. Five moments where a fresh brief changed how the call went.
$487K Pipeline · in motion

The math of walking into every call prepared.

AE prep time is the silent tax on pipeline velocity. Move it from "I'll skim the website before the call" to "I open Mama and the brief is already current."

Pre-call prep time
Before 45–60 min
With Mama 10 min

Open the deal brief, scan what's new since last touch, walk in. The 45 minutes you used to spend digging now goes into the call itself.

Multi-thread coverage
Before 1–2 contacts
With Mama 4–6 contacts

Exec move signals surface new stakeholders as they join. You thread the new VP into the deal before competitors notice they joined.

Demo personalization rate
Before ~30%
With Mama ~95%

Tech detection auto-customizes the demo angle to their actual stack. No more generic "let me show you how it works."

Time from signal → action
Before Days · weeks
With Mama 4 hours

Funding round closes Tuesday. Brief reflects it by Tuesday afternoon. You reference it in the Thursday call. That's the velocity edge.

Lives between your CRM and the next call.

Mama doesn't replace the pipeline you live in. She watches it, refreshes the context on every deal, and surfaces what changed before your next meeting.

Step 1 · Your CRM
Your pipeline, your stages, your accounts.
Salesforce or HubSpot holds your deals. Mama syncs in — every account, every stage, every owner. No data migration, no parallel system. The deals you manage today, in the system you already use.
Salesforce HubSpot Pipedrive
Step 2 · Mama
Watches every deal. Refreshes briefs. Flags what changed.
Mama monitors 20+ signal sources for every account in your pipeline 24/7. When something material changes — funding, exec, tech, voice — the brief refreshes within 4 hours. You get a Slack DM or email digest when the signal is high-fit.
Mama 6 signal types 4h refresh
Step 3 · Where briefs live
Deal record. Demo deck. MAP. Slack DM.
Briefs sync back into the deal record on Salesforce / HubSpot. Surface in the deal-detail Slack DM the morning of every call. Pull into demo decks as proof-points. Drop into MAP docs as customer-voice anchors. Wherever the deal lives, the brief lives.
Slack Gong Salesloft
No new tab to open. No new dashboard to learn. Mama syncs into the deal record on the CRM your team already opens — and pushes the fresh-signal alert into the Slack channel you already check before every call.
Need a full integration list? See all integrations →
Pricing for AEs

Two plans. Team is where the demo team lives.

Solo runs your own book — your pipeline, your accounts, your briefs. Team is for when the SE and your manager are in too. Pro is overkill for individual AEs — that's for consultancies.

For your own book
Solo
$49 / month
100
Deal briefs / month
  • 1 seat — your pipeline
  • Auto-refresh on every deal
  • Salesforce / HubSpot sync
  • All 6 signal categories
  • Comes with you if you switch jobs
Start free

Running an account-management practice or post-sales motion across multiple client books? That's Pro — built for consultancies. See the full pricing page →

AE questions

What every AE asks before they sign up.

Real questions from real AEs about pipeline sync, deal records, multi-thread, and how briefs fit the actual closing motion.

Mama syncs to the standard Account and Opportunity objects — no custom fields required to get value. We do add four optional fields on the Opportunity (Last Brief Refresh, Fresh Signals Count, Top Signal Type, Brief URL) so AEs can sort their pipeline by what's changed. Field installation is one click during the integration setup; admin-level Salesforce permissions needed once, then everyone benefits. Your CRM data is read-mostly — Mama updates those four fields and writes activity events for brief opens, nothing else.
Yes — stage transitions trigger a fresh brief within 4 minutes. Discovery → Demo gets a refresh. Demo → Proposal gets a deeper one focused on stakeholder mapping and proof-points. Proposal → Verbal pulls customer-voice quotes appropriate for closing conversations. You can configure which stages trigger refreshes (some teams want every stage, some only the high-leverage ones) on the Team plan.
Pulls from your pipeline. Once you connect Salesforce or HubSpot, Mama auto-onboards any account on an open Opportunity owned by you — no manual list-building. New deals get a first brief within 4 minutes of landing in the CRM. Closed deals (won or lost) get their brief archived but kept searchable so you can refer back during expansion or renewal conversations.
Yes — exec-move signals fire when a new VP+ joins or departs at any account in your pipeline, with the LinkedIn-confirmed start date and prior company. The brief flags the new contact, suggests their likely role in the buying committee (CMO, VP Sales, VP Eng, etc.), and gives you the intro angle — "saw Priya joined from Slack" — without you having to scan LinkedIn manually. We surface VP+ moves by default; you can lower the threshold to Director-level on Pro.
Both — and renewals are arguably the better use case. For renewal AEs, Mama tracks every customer account continuously, surfaces what's changed since the last QBR (new exec, new tech, new product launches), and gives you the "your world has changed in these specific ways" anchor for the renewal conversation. For expansion, voice mining surfaces what their users are saying about their current setup — often the exact gap that opens an upsell conversation. CSM-led teams and AM-led teams use Mama heavily for both motions.
On Solo, no one sees your briefs — they're tied to your account, period. On Team, your manager sees aggregate metrics (briefs generated, signal mix, attribution) via the manager view, but they don't see your private notes or which briefs you've opened recently unless you've shared them explicitly. Brief content itself is workspace-shared by default on Team (so the SE can see what you're seeing before the demo), but personal annotations stay private. Full permission model documented at /security.
Alongside, not replace. Gong and Chorus capture what happened on the call (post-call intelligence). Mama gives you what to anchor the call on (pre-call intelligence). They're complementary — most of our heaviest AE users run all three. Native integration with Gong pushes brief context into the deal record next to call recordings, so the post-call review references the pre-call brief automatically. Salesloft and Outreach native integrations push brief snippets into the sequence step where they're most useful (demo invite, MAP follow-up).

More questions about briefs themselves? See the brief product page.

Walk in prepared

Less digging. More demoing.

Connect Salesforce or HubSpot in 2 minutes. Mama auto-onboards every deal in your pipeline and delivers the first brief within 4. Walk into Monday's call with the context you used to spend Friday digging for.

Free forever · No credit card · CRM sync in 2 minutes