The deal context you used to dig for. Already in your queue.
AEs spend 30–40% of pre-call time researching the account. Mama keeps every deal in your pipeline fresh — signals, stakeholders, tech changes, customer voice — refreshed daily so your discovery, demo, and MAP land on what's actually happening this week.
A week your pipeline actually moves through.
Five deals, five stages, one rep. Below is how Mama lives inside a real AE week — refreshes deal briefs overnight, surfaces what changed before your next call, and turns "I should check what's new on this account" into a tab that's already open.
The math of walking into every call prepared.
AE prep time is the silent tax on pipeline velocity. Move it from "I'll skim the website before the call" to "I open Mama and the brief is already current."
Open the deal brief, scan what's new since last touch, walk in. The 45 minutes you used to spend digging now goes into the call itself.
Exec move signals surface new stakeholders as they join. You thread the new VP into the deal before competitors notice they joined.
Tech detection auto-customizes the demo angle to their actual stack. No more generic "let me show you how it works."
Funding round closes Tuesday. Brief reflects it by Tuesday afternoon. You reference it in the Thursday call. That's the velocity edge.
Lives between your CRM and the next call.
Mama doesn't replace the pipeline you live in. She watches it, refreshes the context on every deal, and surfaces what changed before your next meeting.
Two plans. Team is where the demo team lives.
Solo runs your own book — your pipeline, your accounts, your briefs. Team is for when the SE and your manager are in too. Pro is overkill for individual AEs — that's for consultancies.
- ✓1 seat — your pipeline
- ✓Auto-refresh on every deal
- ✓Salesforce / HubSpot sync
- ✓All 6 signal categories
- ✓Comes with you if you switch jobs
- ✓5 seats — AE + SE + Manager + 2
- ✓Shared deal briefs across the team
- ✓Slack alert on fresh signal · per-deal routing
- ✓Manager view + signal attribution
- ✓SSO (Google · Okta · Microsoft)
Running an account-management practice or post-sales motion across multiple client books? That's Pro — built for consultancies. See the full pricing page →
What every AE asks before they sign up.
Real questions from real AEs about pipeline sync, deal records, multi-thread, and how briefs fit the actual closing motion.
More questions about briefs themselves? See the brief product page.
Less digging. More demoing.
Connect Salesforce or HubSpot in 2 minutes. Mama auto-onboards every deal in your pipeline and delivers the first brief within 4. Walk into Monday's call with the context you used to spend Friday digging for.