Refresh cadence — how often everything updates.
Mama is not real-time across the board. Some pipelines (job-change Orbit alerts) are real-time. Some (firmographic) are weekly. This page is the per-category latency reference.
TL;DR
The fastest: Orbit job-change alerts (real-time), funding signals (<6h). The slowest: firmographic refresh (weekly), voice mining (weekly for blogs, monthly for podcasts). Everything else is between — see the per-pipeline table. Workspace data freshness pill shows the most-recent crawl timestamp at the top of every brief.
01Quick reference
| Category | Refresh cadence | SLA p95 |
|---|---|---|
| Funding signal | < 6 hours after public announce | 4 hours |
| Hiring signal | Daily | 24 hours |
| Exec move signal | Daily | 24 hours |
| Tech change signal | 48 hours | 72 hours |
| Product launch signal | Daily | 24 hours |
| Office move signal | Weekly | 10 days |
| Job change (Orbit) | Real-time on LinkedIn updates | 5 minutes |
| Custom bot | User-defined schedule (hourly to weekly) | Per schedule |
| Firmographic | Weekly | 10 days |
| Technographic | Bi-weekly | 21 days |
| Decision-maker (emails) | Verified every 7 days | 10 days |
| Voice (blogs) | Daily | 48 hours |
| Voice (podcasts) | Weekly | 10 days |
02Signals — detail per type
Funding signals are our fastest because they're high-value-per-second-of-latency. We poll Crunchbase + SEC EDGAR + press wires continuously. Most funding signals appear in Mama within 4 hours of public announcement.
Hiring signals batch overnight — JD posts to Greenhouse / Lever / Ashby / Workday are scraped once daily. The reason: hiring rarely benefits from sub-day latency (post-to-budget-conversation gap is weeks, not hours).
Tech change signals have the highest latency (48-72h) because change-detection requires diffing — we crawl, store fingerprints, and compare against prior fingerprints. Faster diffing increases false positives.
03Firmographic detail
Weekly refresh by default. We pull from each provider on staggered days to minimize quota pressure:
- Mondays — Crunchbase pull
- Wednesdays — PitchBook + ZoomInfo
- Fridays — Apollo + Mama crawl rotation
Major firmographic changes (acquisitions, IPOs, headquarters relocations) are pulled in real-time via press wires regardless of the weekly schedule.
04Technographic detail
Bi-weekly base refresh. But tech-stack additions/removals trigger a tech-change signal, which forces a fresh detection within 48h. So in practice tech data is fresher than the base cadence suggests for accounts with active signals.
05Voice detail
- Blogs — daily RSS poll
- Earnings calls — within 4 hours of transcript publication
- Conference talks — weekly batch from major event channels
- Podcasts — weekly batch via Listen Notes; high-priority pods polled daily
- X posts — daily, with real-time for tracked execs
- LinkedIn posts — daily, public-only (no login)
06The workspace freshness pill
The topbar of every Mama screen shows a workspace data-freshness pill ("synced 14 min ago"). This reflects the most-recent successful crawl across all major sources.
Hover the pill for a per-source breakdown. If any source is >25% behind its SLA, the pill turns amber. If any major source is broken, it turns red and an in-app alert fires.