Integrations

Lives in the stack you already opened today.

Mama doesn't ask your team to learn another dashboard. She plugs into the CRM, sequencer, Slack channel, and SSO provider you already use — and pushes signals + briefs into the surfaces where work actually happens. Native integrations with the tools that matter, plus a full API for everything else.

Start free → Request an integration
22
Native integrations
7
Categories
~2 min
Avg setup time
∞
Custom via API on Pro
SalesforceSalesforce HubSpotHubSpot PipedrivePipedrive OutreachOutreach SalesloftSalesloft ApolloApollo SmartleadSmartlead LemlistLemlist InstantlyInstantly SlackSlack MS TeamsMS Teams GoogleGoogle OktaOkta Entra IDEntra ID GongGong ChorusChorus SnowflakeSnowflake BigQueryBigQuery RedshiftRedshift LookerLooker TableauTableau HexHex ZapierZapier +Request
Browse by category

Seven categories. Every tool your team already uses.

Each integration tagged honestly: Native (we built it, full bi-directional sync), Via API (Pro tier — push/pull through our REST endpoints), Via Zapier (for the long-tail), or Coming soon (on the active roadmap).

How integrations work

Three steps. No engineer required.

Native integrations are designed for self-serve setup by an admin. The longest one (Okta SCIM) takes about 15 minutes; most are under 3.

Step 1 · Authorize
OAuth handshake or paste an API key.
Click the integration in Mama settings. For OAuth integrations (Salesforce, HubSpot, Slack, Gong) you authorize once in your provider; for API-key integrations (Apollo, Smartlead) you paste a key. No reverse webhook setup, no IT ticket required.
⏱ ~60 sec per integration
→
Step 2 · Map & sync
Mama auto-detects your fields.
On first sync, Mama scans your CRM schema and proposes field mappings. The 4 optional Mama fields auto-create if your account has admin scope; otherwise you map to existing fields. You can override anything before the first sync runs.
⏱ ~90 sec first sync
→
Step 3 · Done
Data flows both ways from then on.
Accounts and pipeline changes pull from your CRM every 4 hours (or instantly on stage transitions). Briefs, signals, and attribution events push back as activity records. Set it once; it runs continuously.
⏱ 4h refresh · on-demand on Pro
API + custom integrations

For the stack we haven't shipped a native for yet.

Pro tier ships the full API and webhooks. Use them to wire Mama into your internal tools, push custom signals from your own systems, or build a customer-facing integration on top.

REST API · read + write
Pro
Every brief, signal, theme, and attribution event available programmatically. Per-workspace API keys (rotateable) with rate-limit headroom for ETL use.
# Get briefs for an account curl https://api.signalmama.com/v1/briefs \ -H "Authorization: Bearer sm_live_..." \ -d '{"domain": "notion.so"}' # Push custom signal curl https://api.signalmama.com/v1/signals \ -H "Authorization: Bearer sm_live_..." \ -X POST
GET
/v1/briefs/{domain}
POST
/v1/signals
GET
/v1/accounts
GET
/v1/attributions
Full reference + sample SDKs (Node, Python, Go) at api.signalmama.com.
Webhooks · real-time
Pro
Three event types fire to any URL you configure. Sign payloads with HMAC-SHA256 for verification. Retries with exponential backoff for 24 hours on failure.
  • signal.fired — every high-fit signal hit on a watchlist account
  • brief.refreshed — every time a brief regenerates with new data
  • meeting.attributed — every meeting tagged back to its trigger signal
Webhook signing + retry behavior documented at api.signalmama.com/webhooks.
Custom signal sources
Pro
Push your own signal events into Mama. Common patterns: pipeline-stage changes, intent-data subscriptions (Bombora, 6sense), product-usage telemetry, internal CRM milestones.
  • Define custom signal types per workspace
  • Set per-signal ICP scoring weights
  • Custom signals show up in the brief alongside built-in 6 categories
Walkthrough at /docs/custom-signals.
Zapier & n8n
Team+
For the long-tail of tools we don't natively integrate. Mama has verified Zapier + n8n apps with the most common triggers and actions pre-built.
  • Triggers: new brief, fresh signal, brief refresh, meeting attribution
  • Actions: generate brief, push signal, update watchlist
  • Works on Team tier (no API key needed for basic Zapier flows)
Mama on Zapier · n8n.
Don't see an integration you need? Email integration requests to [email protected] with a short note about why. Customer-requested integrations consistently jump the roadmap queue — we shipped 5 of the 6 sequencer integrations in response to specific customer asks during beta.
Request integration →
Plug in, ship faster

Connect your stack. ~2 minutes per integration.

Start a free Team trial and connect Salesforce or HubSpot in the first 2 minutes. Mama auto-imports your pipeline, runs the first batch of briefs within ~4 minutes, and starts pushing fresh signals to your Slack channel by the time your standup wraps.

Start Team trial → Talk to integrations team
Need a custom integration scoped? [email protected] · typical response within 24h