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Open · we publish our numbers Updated May 22, 2026 · monthly cadence

We don't have customers yet. We're going to be open about our numbers anyway.

Most companies hide their numbers until they're embarrassing. We're publishing ours while there's nothing to hide — so when there is, the muscle memory of being open is already there. Below: funding, burn, runway, team comp, equity, ship velocity, partner traction. Updated the first Monday of every month.

Snapshot · this month

Six numbers we'd tell our board.

These are the headline figures. Each is computed the morning of the first business day of the month. The trend arrow shows movement vs. last month — green up, neutral flat, amber if it's intentionally flat or down (we want to stay at zero on some of these).

Launch partners +3 mo
12 / 20
8 spots open. Lifetime grandfathered pricing for everyone in this cohort.
MRR pre-launch
$0/mo
Self-serve opens August. First paid invoices land Oct/Nov 2026. We're not pretending otherwise.
Cash runway +0.4 mo
21months
$2.4M cash on hand. At current burn ($115k/mo) — extends if revenue lands on plan.
Team size flat
5humans
3 NY, 2 SF. Last hire 4 months ago. Expect to add 1–2 over the next year.
Open roles by design
0
We hire quietly. No JD list — see /careers for the kinds of people we're looking for.
Ship velocity +3 wk
17this month
0 quiet weeks since Feb. See the daily grid below + the full log on /changelog.
Build velocity

How often we actually ship something.

Every green cell is a day with at least one merge to main. Color intensity reflects how many things shipped that day. The "0 quiet weeks" promise on /changelog is enforced by this grid — if we go a week without shipping, we explain why in the next changelog entry.

Last 90 days · ship calendar
Mon Feb 23 → Thu May 22 · 74 of 90 days shipped at least once
Less More
Mon Wed Fri Sun
74/ 90 days
Days with at least 1 ship
4.2/ wk
Avg ship days per week
0since Feb 16
Quiet weeks
312total
Things shipped in 90 days

Content publishing · progress against year-end target

7 months remaining

Each piece below has a frame already shipped — the bar shows how many anchors we've actually published vs. the target. Pace is one new piece per category per week.

Playbooks/playbooks
1 / 24
23 to publish by Dec 31. Anchor live: signal-anchored opener.
Templates/templates
1 / 18
17 to publish by Dec 31. Anchor live: stack-change opener (4 variants).
Glossary/glossary
1 / 30
29 to publish by Dec 31. Anchor live: ICP rubric.
Research reports/research
0 / 6
First report ships August. 50-workspace minimum bar; we'd rather slip than thin.
The money

Where it came from, where it goes every month.

Total raised, burn rate, runway, and the plan to get to default-alive. We won't share investor names without their consent — see "what we won't share" at the bottom of this page for the rest of the redactions.

Funding history
$4.7M raised total
01
Pre-seedJan 2024
Angels — mostly former consultancy clients + 2 operator GPs. Used to spin product out of the consultancy and hire founding engineer.
$500KSAFE · post 20%
02
SeedAug 2024
Lead + 3 follow-on, priced. Used to ship signal detection + brief generation + first 12 launch partners.
$4.2Mpriced · $20M post
03
Default alivetarget Q3 2027
Plan is profitability before another round. Series A only if it's optional, not because we need it.
$0no round planned
Burn & runway
As of May 1
Cash on hand
$2.4M
Across 2 accounts · primary at Mercury
Monthly burn
$115K
$94k payroll · $13k tools/infra · $8k everything else
Today · May '26 Q3 '27 default alive Cash zero · Feb '28
spent · 17 mo
21 months of runway at current burn, no new revenue assumed. With self-serve launching August and Team-tier landing Oct/Nov, default-alive is ~14 months out if growth assumptions hold.
The team

Five humans. Comp, equity, hours.

The bands below are real ranges from the offer letters we'd write today. Equity is meaningful — the early team owns a real percentage, not a rounding error. We don't publish salaries by name, but the bands narrow the negotiation.

Salary bands · current offer letters
Cash + equity, fair-market for NY/SF · loaded cost = base × 1.30
Role Base low Base mid Base high Equity range
Co-founders $140K $140K ~35% each (2)
Senior engineer $180K $200K $220K 0.5–2.5%
Founding designer $160K $180K $200K 0.5–1.5%
Head of data & signals $170K $190K $210K 1.0–2.0%
Future GTM operator $140K $170K $200K 0.25–1.0%
Equity allocation · fully diluted
Post-seed cap table · option pool largely unused, reserved for hires 6–10
Founders · 70%
Team · 8%
Inv · 12%
Pool · 10%
70%Two co-founders, ~35% each. Standard 4-year vesting, 1-year cliff already cleared.
8%Founding engineer + designer + head of data, combined. 4-year vest, 1-year cliff.
12%Seed lead + 3 follow-on. Standard pro-rata, 1× participating preferred.
10%Reserved for the next ~5 hires. Refreshes at the next round.
How we actually work
Last full quarter · Q1 2026 · self-reported
Vacation days taken
22/ team Q1
4.4 days per person. Unlimited PTO is real. Everyone took at least 3 days.
Avg hours / week
48range 42–58
Startup hours. Not a perk page lie — if you'd hate it, we shouldn't hire you.
Async / sync split
82% async
Mostly Slack + docs. One 60-min team meeting per week, the rest is written.
Partner workspaces · the product side

What 12 partner workspaces actually look like.

No customers paying yet, but launch partners are running real workflows. These are aggregate stats across the 12 active workspaces — anonymized, no per-partner data.

Across all 12 workspaces
Last 30 days
Accounts scored
3,047total
~ 254 avg per workspace
Signals fired
14.2K / wk
Across all 47 signal types
Briefs generated
486/ wk
P50 generation time: 4.2s
CRM writes
3,047/ run
Score + 4-line summary every 6h
Launch partner spots
12 filled · 8 open
Lifetime grandfathered pricing for the cohort. Closing the program once 20 fills — see /customers for the perk breakdown.
Apply for a spot →
The limits of transparency

What we won't share on this page.

Being open isn't the same as being indiscreet. Below: things we deliberately leave off this page, and the principle behind each one. If something you care about is missing and isn't on this list, ask — we'll either add it or add a reason why we won't.

Redacted, by principle Six things you won't find here and why.
Customer names without their consent. Even our launch partners. If a partner wants to be cited, they tell us. Default is silence.
Individual salaries by name. The bands above are the relevant number for fairness. Per-person comp is a contract between us and that person.
Individual investor names. Same principle — anyone who wants to be cited as a backer can tell us, otherwise we list amounts and structure only.
Specific roadmap dates beyond 1 quarter. We've watched founders sandbag dates to look like overdelivery, then miss them anyway. We commit to 90 days, not 2 years.
Individual NPS / CSAT responses. Aggregate numbers when we have enough data. Specific quotes only with the customer's written OK.
Anything that materially helps a competitor more than it helps a customer. Edge cases — we err on the side of sharing, but reserve the right to redact.
How this page works

Methodology, cadence, and how to be notified.

Every number above is defined precisely so you can compare across updates. If we change a definition, we'll call it out in the next update.

How each number is computed
Definitions, in plain English.
  • MRRMonthly recurring revenue. Sum of paid invoices in the last 30 days. Excludes one-time fees, partner credits.
  • RunwayCash ÷ trailing 3-mo burn. Doesn't assume new revenue. Real-world runway is longer.
  • Ship velocityThings shipped = merged PRs that produced a user-visible change or infra improvement. Excludes pure refactors.
  • Quiet weeksCalendar weeks (Mon–Sun) with zero shipped things. Counted since Feb 16, the day we started tracking publicly.
  • Equity %Fully diluted, post-seed cap table. Includes the option pool whether or not it's allocated.
  • WorkspacesActive in last 30 days. "Active" = at least one brief generated. Launch-partner workspaces only at this stage.
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First Monday of every month.
Numbers freeze on the last calendar day of the month. The page rebuilds the first business day. If a number changes definition, the change shows up in the /changelog entry that month.
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