What we shipped this week. And every week.

The single biggest brief refresh since launch prep started. Voice mining quotes now render inline with the "Why now" paragraph, replacing the old separate voice section. Active signals reordered by ICP-fit weight (was: by recency), which raised reply-rate by ~14% in beta-customer measurement. Tech-stack chips moved to a collapsible row so reps stop missing the synthesis paragraph above. See updated brief →

Managers can now route high-fit signals to the specific rep who owns the account, instead of broadcasting to #buying-signals. Three matchers supported: by territory, by ICP segment, by named-account list. Pro tier adds webhook routing for teams who want signals to land in their own Slack bot logic or custom destinations.

The old rubric editor required typing weight values (0–100) per dimension. It's now a horizontal slider per dimension, with live preview of the score on a sample account as you drag. Every customer who tested it called the new flow obvious; we should have shipped this on day one. RevOps customers cut rubric-tuning time from ~10 minutes to ~90 seconds.

Tech changes were previously confirmed by tag scan + JD scan (2 of 2 methods). Added GitHub-org scan that parses public repo manifests for SDK imports (@amplitude/analytics, @segment/snippet, etc.). Brings multi-source verification to 3 methods as documented on /product/tech-lookup. False-positive rate dropped from 1.2% → 0.7%.

Sync was writing brief-refresh activity events twice when a deal moved Discovery → Demo → Proposal within 24 hours. Activity events are now deduplicated by stage-transition pair, not by stage-name alone. Affected ~0.3% of Team-tier customers; backfilled cleanup ran 2026-05-12T18:00 UTC.

Trustpilot's v2 API ships review-level sentiment metadata Trustpilot's own product doesn't surface yet. We now use that signal directly in the cluster-confidence score, instead of inferring sentiment from our own NLP pass. Theme clustering accuracy on Trustpilot-heavy companies (typical D2C ecomm) up from 91.4% → 94.6%.

PG 15 → 16 upgrade. Migration ran in a maintenance window (2026-05-07T03:00 UTC, 11 minutes of read-only). Brief-refresh latency dropped ~28% on hot paths thanks to improved JIT-compilation defaults in PG 16. No customer action required; status page logged the maintenance window.

Pro-tier feature. Workspace admins can upload a custom logo and set a primary brand color; both apply to brief web view, PDF exports, and shared public URLs. Replaces the previous "request white-label via support" flow. Consultancies running 4+ client workspaces typically configure all of them in one sitting (~5 min).

The original free-tier rate limit (~30 lookups/month) was set when we were worried about LLM inference cost. Inference costs dropped ~40% over Q1 with prompt optimization; rate limit raised so it stops being a friction point for evaluation. Solo-tier customers still get the upgrade path when they need batch + sequencer push.

If the user who installed HubSpot integration didn't have Admin scope, the 4 optional Mama fields failed to install silently. Now we detect this on install, surface a clear "Admin permission needed for field auto-create" notice, and let the user proceed with field mapping to existing fields. ~12 customers were affected pre-fix; we reached out individually with the workaround.

The flagship Team-tier feature for the upcoming launch. Every meeting in your CRM is now attributed back to the signal type that triggered the brief that sent the email that booked the meeting. Funnel waterfall (signals → briefs → replies → meetings) with breakdown by signal type. See manager view →

Pro tier. Real-time webhook fires every time a high-fit signal hits a watchlist account, with the full signal payload (type, ICP score, sources cited, brief URL). Typical use case: RevOps teams pushing high-fit signals into their own Slack bots or CRM-side workflow automations. signal.fired · brief.refreshed · meeting.attributed all live; full API docs at /api.

Old recency decay was uniform across signal types — a 30-day-old funding round and a 30-day-old product launch scored the same. Decay is now calibrated per category: funding stays fresh longer (~90-day half-life), product launches decay faster (~21 days), hiring spikes ~45 days, exec moves ~60 days. Aligned with what beta customers were saying made the brief feel more relevant.

Pro-tier customers can now elect eu-west-1 at workspace creation, in addition to the default us-east-1. Region election is workspace-scoped — your data does not leave the elected region for any reason except cross-region disaster recovery (also encrypted, same region pair). Full security docs at /security.

Pro-tier customers running multiple workspaces (multi-segment teams, consultancies) get a workspace switcher in the top nav with keyboard shortcut ⌘K. Switching workspaces also switches the connected CRM credentials, Slack channel, and ICP rubric — no need to log out and back in. The single most requested feature from launch partners with 4+ workspaces.

Mama now mines voice from subreddit-scoped Reddit threads (r/saas, r/shopify, r/dataengineering, etc.) in addition to G2 / Trustpilot / Capterra. Reddit accounts for ~20% of voice clusters on average, but rises to 40%+ for developer-tools, devops, and ecommerce-platform buyers. Closes the most requested voice-source gap from Q1.

Prompt restructure + parallelized signal-source fetches + selective LLM model routing (smaller model for high-confidence syntheses, larger model only for low-confidence rephrases). p50 brief generation time dropped from 11s → 6s; p95 from 22s → 14s. p99 still spiky on private companies with shallow voice data — fixing that next sprint.

The integration matrix that closes the outbound loop. Reps can now push a Mama draft opener directly into a sequence step in any of the five major sequencers, with the brief context preserved as a sequence note. Team and Pro tier feature. The fifth integration (Lemlist) was the last one outbound customers consistently asked for; everything else is gravy from here.

Hilarious one — signalmama.com/lookup/some_company.io 404'd because of a URL-routing regex that treated underscores as illegal in the slug. Affected ~14 lookups (real domains exist with underscores). Fixed in 20 minutes once a customer flagged it.

The free top-of-funnel tool. Paste any domain, get a real brief with no signup, indexable share URL per domain. ~12,000 lookups in the first 30 days post-launch, with about 7% converting to a Solo signup within 14 days. The lookup itself is now Mama's biggest single source of new accounts. /lookup live →

Started Q1 with 6 dimensions; got to 4 after watching how customers actually used them. The dropped two ("market timing" and "competitive density") were always being set to default by ~95% of customers — meaning they weren't useful signal, just UI weight. Cleaner rubric, better default scoring. Pro tier still allows adding up to 6 custom dimensions per workspace.

The integration that made Team-tier viable. Mama now syncs to standard Account + Opportunity objects on both CRMs (4 optional fields each side), reads pipeline state in real-time, writes brief-refresh and meeting-attribution events as activity. No custom ETL needed; full setup takes ~2 minutes on Salesforce, ~90 seconds on HubSpot.