Listening — internet-wide voice mining.
Where Account voice (the next docs page) is about one specific company's voice, Listening is about whole-internet voice — find conversations happening at scale around your category, your competitors, your messaging hooks.
TL;DR
Track conversations across the public web by topic, keyword set, or competitor name. Sources: podcasts (transcripts) · blogs · X · LinkedIn posts · conference talks · YouTube descriptions. Output: ranked clips with source links, sortable by recency, engagement, or sentiment. Not for outbound — for messaging, positioning, and content research.
01What Listening is
Public-web voice mining. You define a query (topic, keyword set, competitor name, persona); Listening scans 6+ source types and returns ranked excerpts where the query matched.
Different from Account voice: Account voice is "what is this one company saying?" Listening is "what is the internet saying about X?"
02Query types
- Topic: a category or trend (e.g., "vector databases")
- Keyword set: a list of related phrases (e.g., ["dbt model failure", "data quality issue", "broken pipeline"])
- Competitor name: any mention of a competitor in the public web
- Persona-themed: phrases a specific persona uses (e.g., VP Data complaints, CMO frustrations)
03Sources scanned
| Source | Coverage | Update cadence |
|---|---|---|
| Podcasts (transcripts) | Top 5,000 tech/business podcasts | Daily |
| Blogs (RSS) | 20,000+ company & individual blogs | Hourly |
| X (Twitter) | Public posts matching queries | Real-time |
| LinkedIn (public posts) | Posts visible without login | Daily |
| Conference talks (YouTube) | Title + description; transcript on click | Weekly |
| Substack newsletters | Public archives | Daily |
04Output and ranking
Results are ranked excerpts (not full documents). Each excerpt shows: speaker/author, source link, date, context paragraph with your query highlighted, and a sentiment chip.
Default sort: recency × engagement × sentiment relevance. Switch to pure recency for "what's happening now" or to pure engagement for "what's getting talked about."
05Use cases
06What Listening is NOT for
- Outbound targeting. Use Accounts + saved searches + signals for that.
- Specific-company voice. Use Account voice for one company's surface area.
- Live monitoring (alert-on-mention). Listening is exploratory; if you want every mention alerted, use Signal rules with a Custom bot.