About Signal Mama

We built Mama as our consultancy's internal tool.

Before Signal Mama, we ran a GTM and RevOps consultancy — building outbound motions, ICP rubrics, and pipeline systems for B2B SaaS clients. Every engagement started with the same problem: finding valid data with proper signals. Not "intent scores." Not stale tech detection. Real signals — funding rounds that closed yesterday, exec moves that happened this week, tech changes that mattered for the pitch this quarter.

Every tool we tried gave us one of two things: a raw data dump our reps still had to read and synthesize, or a vague "intent score" that didn't tell anyone what to actually say. Neither was useful at 7 AM on a Monday when an SDR was about to send 40 cold emails and needed one paragraph per account that explained why now.

So we built our own internal tool. After two years of running it across client engagements — millions of briefs, hundreds of ICPs, every signal pattern you can imagine — we productized it. Signal Mama is what we wish every outbound team had — even though it can (and likely will) replace what our consultancy used to charge for.

A
Asif M. · Founder & CEO
Spent the last few years building outbound for SaaS clients
New York / San Francisco · team of 5
Email me
What we believe

Seven opinions that shape the product.

Every product is the answer to a small set of beliefs. Here are ours — written down so customers can hold us to them, and so we remember what we were building when the next quarter's roadmap pressure shows up.

  • The brief is the product. Everything else is plumbing.
    CRM sync matters. Signal sources matter. The scoring rubric matters. But none of it ships value if the brief itself isn't the thing a rep actually opens before they send. We optimize the brief first; the rest exists to make the brief work.
  • Pick a job. Serve it deeply.
    Mama is for outbound — SDRs, AEs, RevOps. Not for marketers building lead lists. Not for product teams researching trends. Not for analysts modeling market share. We could chase every adjacent use case and end up serving none of them well. Other tools do those jobs better; we'll send you to them.
  • Synthesis beats data dumps.
    Anyone can scrape Crunchbase. The work that matters is reading 6 sources, finding the one signal that changes today's conversation, and writing it as a sentence a rep can paste. That's what Mama does. If we give you raw data without the synthesis, we've failed.
  • Honest comparisons are a feature.
    Our vs BuiltWith, vs Wappalyzer, and vs Bloomberry pages will tell you when those tools are the better choice. If we recommend a competitor for your use case, that's not weakness — it's the only way you trust us when we recommend ourselves.
  • The best tools come with you.
    Solo plans are tied to your personal email, not your employer. If you change jobs, your Mama account moves with you. Your brief history is yours. We don't believe in vendor lock-in disguised as "company-owned data."
  • Outbound shouldn't be personality-driven.
    The best SDRs and AEs we know all share one trait: rigorous pre-call research. They're not the loudest or the most charismatic — they're the most prepared. Mama exists to make rigorous prep the default, not the unfair advantage of one rep.
  • If we don't ship weekly, something is wrong.
    Most B2B SaaS products iterate quarterly because that's the cadence enterprise procurement tolerates. We iterate weekly because outbound moves weekly — new sequencers, new signal sources, new compliance rules, new buyer behaviors. If the changelog goes quiet for a month, you're allowed to ask why.
The team

Five operators who used to run the playbook.

Mama's team is small on purpose — every person here ran outbound or built data systems for our consultancy's clients before we productized any of it. We hire the next person when there's an obvious gap, not when it looks good in a press release.

A
Asif M.
Founder & CEO · ICP, GTM strategy, product
Spent years building outbound motions and ICP rubrics for SaaS clients through the consultancy. The Mama brief format started as a Notion doc he kept rebuilding for every new client engagement. NY / SF.
Email LinkedIn
N
[Co-founder Name]
Co-founder & CTO · Engineering, infrastructure
Built the original signal-detection pipeline that powered the consultancy's internal tool. Owns Mama's data infrastructure and the scoring engine end-to-end. [City].
LinkedIn
N
[Name]
Head of Data & Signals · sources, NLP, scoring
Was the consultancy's data lead — figured out which signal sources actually predict outbound replies and which are vanity noise. Owns the 6-category signal taxonomy and the NLP clustering layer.
LinkedIn
N
[Name]
Founding Designer · brand, product surface, the brief itself
Designed the brief format that became Mama's whole product. Owns brand, product UI, and every pixel that touches a customer. Why everything on this site looks the way it does.
LinkedIn
N
[Name]
Founding Engineer · integrations, CRM, sequencer push
Owns every integration that touches your stack — Salesforce, HubSpot, Outreach, Salesloft, Slack. If a sync breaks, this is who fixes it. Previously [prior role / company].
LinkedIn
That's the whole team. Five people. We're hiring deliberately — next hires likely a customer engineer (someone who's run outbound and can talk to customers like a peer) and a second full-stack engineer. If either sounds like you, the email at the top of this page goes straight to Asif.
What we won't do

Six things we promise not to ship.

Beliefs are easy to write. Anti-patterns are easier to hold yourself accountable to. Here's the list — feel free to email Asif if you ever see us breaking one.

✗
Won't add features to compete on feature-count.
If a feature doesn't make the brief better or the workflow tighter, it doesn't ship — even if it'd help us "win" a competitive checklist. Feature-count comparisons are how products die slowly.
✗
Won't lie in competitor comparisons.
Our vs pages recommend competitors when they're the right fit. We'd rather lose a deal to BuiltWith for the right reason than win a deal by misleading you about what we do.
✗
Won't lock you into annual contracts.
Every plan is monthly. Cancel any time, no end-of-cycle penalty, no exit interview. If the product stops working for you, it should be easy to leave.
✗
Won't sell or share your data.
Your CRM accounts, your ICP rubric, your briefs, your reply outcomes — none of it leaves your account, ever. Not in aggregate. Not anonymized. Not for model training. Read the privacy policy — it's short on purpose.
✗
Won't pretend to be bigger than we are.
No "team of 30" stock photos. No fake testimonials. No "trusted by hundreds of fortune 500s" before we're actually trusted by hundreds of fortune 500s. Honest is the only marketing that compounds.
✗
Won't ship dark patterns.
No "we'll bill you anyway" trials. No buried unsubscribe flows. No fake urgency timers. No required credit card for free use. If we ever need a dark pattern to keep you paying, we've already lost.
Talk to us

Email Asif directly.

If anything on this page resonates, if anything sounds wrong, if you have a feature request, if you're evaluating Mama against another tool, or if you just want to talk outbound — the inbox below goes straight to Asif (founder), who reads everything and replies within a few hours during NY/SF working hours. The whole team sees customer feedback weekly.

[email protected] → Start free
For press · [email protected] · For security · [email protected]