Playbooks · written by operators, not theorized
50 outbound playbooks, fully scripted.
Every playbook is a complete motion — the triggering signal, the target persona, the exact cadence, the first-message template (linked to our 200-template library), the expected reply rate, the success metric, and the moments to NOT run it. No theory, no high-level frameworks. Run them out of the box or fork them.
50
Playbooks live · complete motions, not theory
5
Deep-dive essays · green dot on the card
12
Categories · filter to your seat
3-way
Cross-linked · to templates + glossary
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Every playbook — alphabetical index
All 54 playbooks on one screen, grouped by category. Use the filter and search above for fuzzy match; this list is for quick scanning and direct linking.
Signal motions
- Competitor M&A: the 'orphaned customer' play
- Exec moves: outreach in the first 30 days
- Funding rounds: the 14-day window and what to do in it
- Hiring spikes: reading the org chart between the lines
- Industry events: post-conference 3-week amplification ladder
- Job change tracker: turning past customers into future pipeline
- Negative sentiment: the 4-hour outreach window
- Product launch: the 30-day post-launch motion
- Tech stack changes: the migration window play
- Voice mining: turning a podcast quote into an opener
Cold email
- Anti-patterns: 8 phrases we banned from every campaign
- Personalization vs. relevance — the difference that doubles reply rate
- Reply-rate benchmarks by signal type (honest numbers)
- Subject lines that don't make you sound like a vendor
- The 60-word email that books 2x more than 150-word emails
- The cold email opener, anchored on a signal
- The CTA that beats 'are you free for 15 minutes?'
- When to break the rules: a 3-sentence opener that worked at 18% reply
- Writing the break-up email that re-opens 8% of dead threads
- Writing the second email in the thread
Discovery
- Disqualifying with grace — the 4 reasons to end a call early
- Multi-threading from disco — getting introduced sideways
- Pre-call research: 15 minutes that change the entire conversation
- Qualifying the economic buyer (without scaring them off)
- The 11-question disco script we used at every client engagement