Briefs that don't read like data dumps.
Mama reads every source she has on a company, ranks what matters by your ICP, and writes you a one-page brief — synthesized, not summarized.
Just closed Series C ($50M). Hiring 12 data engineers across NY/SF — building internal AI tooling. Switched from Mixpanel to Amplitude three weeks ago, suggesting analytics infrastructure is a live priority right now.
Hey Sarah — saw Notion just closed Series C and is staffing up the data team in NY. With 12 engineer roles open and the recent move from Mixpanel to Amplitude, I'm guessing analytics infra is top of mind. We help teams in exactly this transition — happy to share what we've learned with Notion-stage companies if useful.
Five sections. One decision.
Every brief Mama writes has the same shape — built from years of watching what actually converts in cold outreach.
The one paragraph your AE was going to write anyway.
Mama scans every signal she has on the company, picks the two or three that matter most for your ICP, and writes the lead paragraph. Highlights what to anchor your pitch on. The first thing your eye lands on.
Three sentences. Two highlighted phrases. One clear reason to reach out today.
Just closed Series C ($50M). Hiring 12 data engineers across NY/SF — building internal AI tooling. Switched from Mixpanel to Amplitude three weeks ago, suggesting analytics infrastructure is a live priority right now.
Ranked by ICP fit. Not by what's loudest.
Funding, hiring, tech changes, exec moves, product launches, customer voice — six categories of signals, scored against the ICP rubric you define. The signals that matter to you bubble up. The noise stays buried.
Every signal gets a date and a one-line context. No "company X did something." Specific or it doesn't ship.
What they added. What they dropped.
60,000+ technologies tracked daily. Every added, removed, and upgraded change logged. The meaningful ones get annotated — why does dropping Marketo for HubSpot signal a budget shift? Mama tells you.
Inventory is table stakes. Changes are the news.
Their customers wrote your opener. Mama just finds it.
G2, Trustpilot, Reddit, Hacker News, Capterra — Mama mines what the company's customers are saying about them. Pulls two or three quotes that signal a current pain or pattern. Direct ammunition for your pitch.
Their words, not yours. The most persuasive copy you'll ever write is the copy you didn't write.
Ready to send. Or to rewrite. Your call.
A three-to-five sentence cold opener generated specifically for this account — anchored on the why-now hook, referencing the highest-ranked signal, with their customer voice as ammunition. Copy it, send it, or regenerate until it sounds like you.
One click to Smartlead, Instantly, Lemlist, Apollo, Outreach, or HubSpot Sequences. Lands in the right field, ready to go.
Hey Sarah — saw Notion just closed Series C and is staffing up the data team in NY. With 12 engineer roles open and the recent move from Mixpanel to Amplitude, I'm guessing analytics infra is top of mind. We help teams in exactly this transition — happy to share what we've learned with Notion-stage companies if useful.
Synthesized, not summarized.
Other tools surface signals. Mama writes you the brief that uses them — the why-now paragraph, the ranked signals, the customer voice, the opener. One artifact. Six seconds.
| Date | Type | Detail | Source |
|---|---|---|---|
| 2026-05-19 | funding | Series C — $50M led by Sequoia | Crunchbase |
| 2026-05-16 | hiring | Senior data engineer · NY | |
| 2026-05-16 | hiring | Senior data engineer · SF | |
| 2026-05-14 | hiring | Staff data engineer · NY | |
| 2026-05-12 | hiring | ML platform engineer · SF | |
| 2026-04-30 | tech_add | Amplitude | BuiltWith |
| 2026-04-30 | tech_rm | Mixpanel | BuiltWith |
| 2026-04-24 | exec | Head of Data: Priya Shah | |
| 2026-04-14 | voice | G2 review · performance | G2 |
| 2026-04-08 | voice | Reddit r/dataengineering |
Raw signal exports across six tools. You stitch them together. You write the opener.
Just closed Series C ($50M). Hiring 12 data engineers across NY/SF — building internal AI tooling. Switched from Mixpanel to Amplitude three weeks ago, suggesting analytics infrastructure is a live priority right now.
One brief. The why-now hook, the ranked signals, the customer voice, the opener. Six seconds.
Narrative, not list.
A paragraph has cause and effect. A CSV is just sorted facts. Mama writes you the cause-and-effect story — what changed, why it matters, what to say about it.
Ranked by ICP, not by recency.
Mama scores every signal against your ICP rubric. A Series A at a target-fit company outranks a Series C at a misfit. The signals that matter to you bubble up.
Ready to send, not study.
Every brief ends with a draft opener — anchored on the why-now hook, sequencer-ready. Copy it, regenerate it, send it. No "now what do I do with this CSV" moment.
Every brief is built from 1,000+ sources.
Mama doesn't wrap somebody else's API. She owns the pipeline — continuously monitoring funding, hiring, tech changes, exec moves, customer voice, and company activity across every signal that matters.
When money moves, intent moves.
Mama tracks funding rounds, valuations, and public filings from the moment they hit the wire — and weights newer raises by recency against ICP fit.
A hiring spike is a buying signal.
12 senior data engineer roles posted in one month? Mama notices, weights by role-relevance to your ICP, and flags the spike — not just the listings.
Added Amplitude. Dropped Marketo.
Mama detects every tech change across 60,000+ technologies, daily. The ten crawlers we built are the only ones that do this at this depth — that's the real moat.
Their customers wrote your opener.
What their customers say about them — straight ammunition for your pitch. Surfaced from five review platforms and fifty subreddits, ranked by relevance to your offer.
New VP. New buying committee.
New CFO. New Head of Data. New VP RevOps. Mama flags every leadership change at companies in your workspace, the day it happens — and tells you who they came from.
The "they're up to something" signals.
Product launches, blog posts, sitemap diffs, conference talks. The signals that pre-figure a buying window before anyone's calling it one yet.
Three workflows. One brief.
Same product, three different shapes. Pick the workflow that sounds like your week.
The SDR sending 50 today.
Run a batch of 50 domains in the morning. Mama writes 50 briefs in parallel. You spend the afternoon sending, not researching.
The team running four ICPs.
Each rep gets their own workspace. ICP rubric defined per workspace. Critical signals push to Slack. Shared brief library — no duplicate research across the team.
The consultancy serving eight clients.
Each client is a workspace. Their ICP, their brand. White-label briefs export as branded PDFs. API integration means the workflow scales without manual handoffs.
Not sure which fits? Talk to us — we'll suggest the plan that matches your volume.
More briefs as you scale.
Volume scales with the plan. The brief itself stays the same — synthesized, ranked, ready to send.
- ✓30-day brief history
- ✓Copy to clipboard / manual send
- ✓All 6 signal categories
- ✓Email support, 48h response
- ✓12-month brief history
- ✓Sequencer push (Smartlead, Instantly, Lemlist)
- ✓Shared brief library & ICP scoring
- ✓5 seats, 5 workspaces
- ✓White-label branded PDF exports
- ✓Full API access & webhooks
- ✓Priority data refresh
- ✓Dedicated onboarding & priority support
Need annual billing, startup discount, or a custom volume? See the full pricing page →
What everyone asks about briefs.
Specifically about brief generation — pricing, integrations, and general questions live on the pricing page and main FAQ.
More general questions? See the glossary or talk to us.
One paste. One brief.
Six seconds.
Pick a domain you know well. See what Mama writes about it. Decide if it's the brief you'd have written yourself.