Account scoring that scales past the spreadsheet.

Zero required, four optional. Mama installs four fields on the standard Account object (Mama_ICP_Fit__c, Mama_Fresh_Signals__c, Mama_Top_Signal_Type__c, Mama_Brief_URL__c) and four equivalent fields on Opportunity. You can map to existing fields instead if you prefer — common when teams already have an ICP score field they don't want to retire. Mama writes activity events when briefs are opened or signals fire; everything else is read-only. Full Salesforce permission model documented at /integrations/salesforce.

On Pro, yes. Three options. Direct warehouse sync — Snowflake / BigQuery / Redshift via a managed connector (Fivetran or Hightouch on your end). API pull — REST endpoints for accounts, signals, attribution events; documented and rate-limited generously for ETL use. Webhook push — every signal-fired and meeting-attributed event pushed in real-time to your endpoint. Most RevOps teams use the warehouse sync for batch reporting plus webhooks for dashboards that need to update intra-day. Schema docs and sample queries at /api.

Yes, on Pro via per-workspace rubrics. Spin up a workspace per segment (Enterprise, Mid-Market, SMB) — each gets its own rubric with its own weights. The same Series D funding signal scores 95 in your Enterprise workspace and 30 in your SMB workspace. Scores roll up to the account level so AEs see the most relevant score for their book, while you keep one source of truth for cross-segment reporting. On Team you get one global rubric per workspace (3 workspaces) — enough for most teams that aren't multi-segment.

Every admin action with timestamp, user, IP, and before/after diff. Covers: seat invites/removals, role changes, workspace creation/deletion, ICP rubric edits, integration credential rotations, SSO config changes, API key lifecycle, manager-view exports, and any data access by Mama support staff. Retained 12 months on Pro, exportable to CSV, pushable to your SIEM via webhook. SOC 2 Type II available under NDA, vendor security questionnaires (CAIQ + custom) turned in under 5 business days. Full security docs at /security.

Complementary, not replacement. Bombora and 6sense surface third-party intent — what your prospects are reading on partner sites. Mama surfaces first-party signals — funding, hiring, tech, exec, product, voice — and the synthesized "what to pitch" layer. Teams running both push 6sense intent scores into Mama via the webhook API on Pro, weight intent as a 5th rubric dimension, and let Mama's scoring + attribution be the source of truth for sales. You keep the intent vendor for marketing's view; Mama becomes the sales-facing scoring layer.

SOC 2 Type II report (annual audit, current period) available under NDA from [email protected]. Custom DPA on Pro (we'll review yours or send ours). Data residency options on Pro — US, EU, or custom region for workspace data; signal source data is global by nature. Vendor security questionnaire (CAIQ-aligned + custom) returned in under 5 business days. Penetration test summary, sub-processor list, business-continuity plan all available on request. We've done ~80 enterprise security reviews — happy to introduce you to a customer's security team if helpful.