Five things Mama does. One research layer underneath them.
Mama is one product, not five — but it shows up in five places inside your workflow. Each of these pages drills into one surface. Pick the one that's closest to what you're trying to fix, or read the flow below to see how they fit together.
Each one solves one problem end-to-end.
The cards below are sorted by where most teams start. Account briefs is the anchor — almost every workflow eventually orbits around it. The other four pages either feed it (signals, tech detection, voice) or scale it across a team (team features).
Account briefs
A one-page brief per account — why now, who to talk to, what to say, where the signal came from. Written automatically, refreshed when anything changes, pushed into your CRM and your sequencer.
Buying signals
47 detected signal types across funding, hiring, exec moves, tech changes, voice mining, product launches. Each one scored, decayed, and weighted against your ICP rubric so the working list re-sorts itself daily.
Tech detection
What's actually running in your target's stack — not what's on their About page. Detects 1,400+ tools across CRM, sequencer, MarTech, observability, data warehouse. Fires a signal the day a tool gets added, dropped, or swapped.
Voice mining
Listens to podcasts, interviews, panels, conference talks, and blog posts from your target accounts' execs — and surfaces the specific quote you can anchor a cold email on. Themes cluster across the buying committee.
Team features
Workspaces, role-based access, SSO (SAML / OIDC / SCIM), audit logs, per-workspace ICP rubrics, shared brief libraries, and seat-level usage analytics. Built for outbound teams of 5–500 — and for consultancies running 8 client workspaces in parallel.
One pipeline, five surfaces.
All five features run on the same underlying research engine. Signals get detected (signals + tech + voice), scored against your ICP (rubric), written into briefs, and pushed into your CRM. Team features layer access, audit, and multi-workspace scaffolding on top.
The data flows one way: in, scored, out.
Every signal Mama detects — a funding round, a new VP, a stack change, a podcast quote — feeds the same scoring layer. The ICP rubric weighs it. The brief writer rewrites the brief if the score moved. The CRM sync pushes the new score and the new brief to the right field.
Nothing happens twice. Nothing gets rewritten without a triggering signal. The flow is deterministic enough that you can audit any decision back to the signal that caused it.
That's the part most "AI research" tools skip. Mama doesn't.
Connect a CRM. See every account scored against your ICP, with a brief and a signal for each one.
Free up to 100 accounts. No credit card. The first brief is in your inbox before you finish your coffee.