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Use cases · One product, five jobs

Same research layer. Five different jobs it does for five different roles.

An SDR uses Mama to pick what to work today. An AE uses it to walk into a meeting prepared. RevOps uses it to score the CRM. A consultancy uses it to run 8 client workspaces in parallel. The pages below are written for one role at a time — pick the closest fit, or jump to the decision helper at the bottom.

By role

Pick the one that most sounds like your week.

Each card leads with the pain we heard most often from teams in that role during our consultancy days, then the specific thing Mama does about it. Click through for the full breakdown.

For SDRs 01 · Top of funnel
The daily pain
"I have 400 accounts in my list and no good reason to work any of them today."
What Mama does
Re-scores every account in your list every 6 hours. Pushes a daily score-jumped list of accounts where something moved in the last day, with the brief + signal + draft opener already written. You decide the order, Mama does the research.
Score-jumped list Draft openers
For SDRs →
For AEs 02 · Mid-funnel depth
The daily pain
"I have a disco call in 20 minutes and I've read the website twice already."
What Mama does
Writes a one-page account brief for every account in your pipeline, refreshed when anything changes — recent funding, exec moves, hiring spikes, podcast quotes, stack changes. 8 min of reading replaces 90 min of digging through G2 and LinkedIn.
Per-account brief Auto-refresh
For AEs →
For RevOps 03 · The data layer
The daily pain
"Half the accounts in Salesforce are tagged A-tier and reps are still working from gut."
What Mama does
Scores every account in your CRM against your ICP rubric (4 dimensions, configurable weights). Writes the score and the evidence back to a custom field, so you can build views, run reports, and stop arguing about which list to work first.
ICP rubric CRM write-back
For RevOps →
For outbound teams 04 · 5+ reps
The daily pain
"Every rep is doing research a different way. The good ones spend hours; the rest send generic emails."
What Mama does
Centralizes research so every rep starts from the same brief. The senior reps stop being a bottleneck; the new reps onboard in days, not quarters. Manager dashboards show which signals are converting and which sequences need rewriting.
Shared briefs Manager analytics
For outbound teams →
For consultancies 05 · Multi-client · the origin audience
The daily pain
"I'm running outbound for seven clients across four different stacks and I'm rebuilding the same research workflow seven times."
What Mama does
Built originally as our own consultancy's internal tool. Unlimited workspaces on Pro, per-client ICP rubrics, per-client brief libraries, per-client signal weights, white-labeled brief exports. The same dashboard that lets you run one client lets you run a portfolio.
Multi-workspace Per-client rubrics White-label export Origin audience
For consultancies →
Decision helper

Not sure which page fits your week?

Most people we work with span 2–3 of these roles. The question to ask isn't "what's my title?" — it's "what's the thing I'm doing today that takes too long?" Pick the row that sounds most like your week and we'll route you to the right page.

The question we'd ask if you walked in the door.

"What's the work you wish you didn't have to do at 5pm on Friday?"

That question matters more than your title. The same person who's an AE on the org chart often does 80% RevOps work in practice — and Mama is the same product, just used differently.

Use the picker on the right to land on the page that's closest to your actual week, not your headcount slot.

"My team spans 3 of these roles — do I buy 3 different things?"

No. Mama is one product, one workspace, one bill. Roles are how we organize the marketing pages, not how we organize the product. A single Team-tier workspace covers an SDR, an AE, and RevOps on the same data, with role-based access to whichever views and write-back fields they each need.

If you're a consultancy serving multiple clients, you get one workspace per client on the Pro tier — but they're all administered from one account. See /pricing for the per-tier breakdown.

Start in 8 minutes

Connect a CRM. See your role's version of Mama on real accounts.

Free up to 100 accounts. No card required. The first brief is in your inbox before you finish your coffee — and the working list re-scores nightly from there.