Account voice — how this company talks.
Pull every public utterance from a target company — earnings calls, blog posts, conference talks, podcast appearances, executive LinkedIn posts. Sortable by speaker, recency, topic. Mama uses voice to calibrate the abstraction level of your outreach.
TL;DR
Per-company voice mining. Every public mention by company executives or official channels, scored by recency and influence. Use to match your outbound's vocabulary to the company's — and to find direct quotes for discovery-call rapport. The voice quotes block in every brief comes from here.
01What Account voice is
The per-company variant of Listening. Where Listening is "what is the internet saying about X," Account voice is "what has this one company said publicly."
Used to: prep for discovery calls (knowing what the CEO said on the recent earnings call), match outbound vocabulary to the company's own language, find quotes for personalized opening lines.
02Sources mined
| Source | What we extract |
|---|---|
| Earnings calls (public companies) | Full transcript with speaker attribution |
| Company blog | All posts with author + date |
| Conference talks (YouTube) | Description + transcript if available |
| Podcast appearances | Transcripts of episodes featuring company executives |
| Executive LinkedIn posts | Public posts from VP+ employees |
| Press releases | Official company announcements |
| Substack newsletters | Newsletter posts from company employees |
03How to use voice quotes
The right use: vocabulary calibration. If the CEO talks about "instrumenting the data flywheel," your cold email shouldn't say "we help with data warehousing." Match abstraction level.
The wrong use: direct quotation. "As you said on the Lenny podcast..." reads as creepy. Use the quotes to inform the language, not to be the language.
04Sort and filter
Filter chips:
- Speaker (CEO, CFO, VP Data, anyone) — see only this person's voice
- Source type (earnings, blog, conference, etc.)
- Recency (last 90d / last year / all time)
- Topic (auto-extracted clusters)
Default sort: recency-weighted relevance. Fresh quotes count more than 2-year-old conference panels.
05How this ties to the brief
The voice block in every account brief is the top 3-8 quotes from this surface, filtered for relevance to the brief's signals. If the signal is "VP Data hire," the brief pulls voice quotes from the VP Data herself and from CEOs talking about data investment.
Click "Browse full voice" in the brief block to land on the full Account voice screen for that company.