Accounts — the 14M-company database.
The base layer. Mama indexes ~14M companies with firmographic, technographic, signal, and persona data. The Accounts screen is where you search, filter, save lists, and bulk-brief.
TL;DR
~14M companies indexed. 30+ filter dimensions (firmographic, technographic, signal, persona, location, hiring, funding). Search returns ranked by ICP fit. Save lists. Bulk-brief up to 50 accounts at once. Push lists to your CRM as new records. Refresh cadence: firmographic data weekly, signals real-time.
01What it is
A filterable database of every company Mama tracks. Roughly 14 million as of 2026-05. Mostly biased toward US + Western Europe SaaS/tech, with deepening coverage in finance, healthcare, and ecommerce.
This is the cold account discovery surface. Use it when you want to build a target list of accounts you don't yet know about. For accounts you've already saved, use Saved searches or the Overview.
02The filter dimensions
30+ filters across 5 dimension families:
| Family | Sample filters |
|---|---|
| Firmographic | Industry, employee count, revenue band, founding year, HQ geography, stage, funding total |
| Technographic | Specific tech in stack, missing-tech ("doesn't use X"), stack-overlap with target, hosting provider |
| Signals | Has active signal of type X, signal in last N days, signal combo present |
| Persona | VP/C-level role exists, count of decision-makers verified, recent leadership hire |
| Engagement | Has email-able contacts, hasn't been emailed by your team, in your CRM already |
03Search and ranking
Results are ranked by composite ICP fit — the same scoring as your ICP rubric. The top 10 are accounts that score highest against your weights.
Result count is capped at 1,000 per query. If you have more than 1K matches, narrow filters or save the search and let it deliver matches over time as a Saved search.
04Saved lists vs saved searches
Two ways to persist:
| Saved list | Saved search | |
|---|---|---|
| What it is | A frozen set of specific accounts | A live query that re-runs continuously |
| Membership changes? | No — you add/remove manually | Yes — new matches appear automatically |
| Best for | "Q2 target accounts" — stable list | "All Series B SaaS with Snowflake" — discovery |
| Alerting? | No | Yes — Slack, email, in-app |
05Bulk briefing
Select multiple accounts (checkbox each row), click "Brief N accounts". Mama generates briefs in parallel — typically 30-60 seconds per brief, so a batch of 20 takes ~10-12 minutes background-processed. Briefs land in your Recent briefs feed as they complete.
Bulk-brief cap: 50 accounts at once. Beyond that, Mama asks you to split — partly a quota guardrail, partly a "are you sure you have time to read 100 briefs?" check.
06Pushing lists to your CRM
Click "Push to CRM" on any list. Configurable field mapping. Available connectors: HubSpot, Salesforce, Pipedrive, Close, Attio.
Default behavior is one-way create-or-update: Mama writes new accounts as new records, updates existing accounts with Mama-sourced fields. Two-way sync (where CRM changes flow back to Mama) is opt-in per connector.
07Coverage and gaps
Honest about what we don't have:
- Companies under 10 employees — patchy. Often missing entirely until they raise funding.
- Non-tech industries (manufacturing, agriculture) — thinner data. We're investing here.
- Asian markets — basic coverage; deeper data in Singapore, Japan, India.
- Private-equity-owned companies — basic firmographics, weaker signals.
If a target account is missing, use the "Paste domain" feature — Mama will crawl on-demand and add the account in ~90 seconds.