Essays from people who actually run outbound, not the people who sell tools for it.
One essay a month from a working operator — head of sales, RevOps lead, founder-SDR, consultancy owner. Each essay is one specific lesson from a real campaign — the kind of thing they'd tell a former colleague over a beer but wouldn't put on LinkedIn. We pay writers a flat fee, we don't ask for vendor mentions, and we publish the unedited version next to ours when there's a meaningful difference.
The first essay is queued and edited.
Drops on the second Saturday of June. Subscribe at the bottom of the page to get it the morning it's published — or just check back. We're aiming for one new essay on the second Saturday of every month.
"We killed our SDR team and our pipeline got healthier."
A 60-person Series B B2B SaaS replaced its 8-person SDR org with two senior AE-led outbound pods. Three quarters later, booked meetings down 22%, qualified pipeline up 41%, closed-won ARR up 28%. The essay walks through the math, the political fights inside the company, the things that almost broke, and the one decision they'd undo.
Notify me when it drops →Five more essays in flight.
Topics + authors are confirmed; drafts in various stages. Each card shows the status honestly — scheduled means edit is done and date is locked, commissioned means draft is in flight, solicited means we have a yes from the author and a topic agreed but no draft yet.
Want to write one?
If you're an operator with a specific story — a campaign that worked, a quarter that didn't, a decision you'd undo, a metric you stopped measuring — pitch us. We pay $1,500 flat per published essay, regardless of whether you use Mama.
We respond to every pitch within 5 business days, even the no's. We say no a lot — usually because the angle is too general or the author can't speak from a specific seat. Honest no's, with the reason, so you can pitch the next one better.
The essays that get yeses tend to share one thing: a specific artifact — a template, a dashboard, a comp plan, a script — that the author is willing to share publicly. That's what readers come back for.
Before you pitch, check that you've got:
- A 1-line working title — specific enough that we already know what the essay is about.
- A real artifact you'd share — template, doc, dashboard, comp plan, data CSV.
- An anti-pattern you'd name explicitly — what you tried that didn't work, in writing.
- A 100-word abstract — what the reader walks away knowing.
- Permission to be published by name (or honestly say "anonymous" and why).
Reply within 5 business days. Even on no's, with the reason.