Outreach integration — sequencer connection.
Outreach is the most-used sequencer in Mama's user base. The integration handles prospect creation, sequence enrollment, mailbox awareness, and (critically) reply capture for the Reply Loop. OAuth-based, two-way by design.
TL;DR
OAuth-connect once. Mama can: create Outreach prospects, enroll in a specified sequence, attach signal-anchored opener text, read reply events for Reply Loop. Mailbox-aware — Mama won't enroll if the rep's mailbox is over Outreach's daily limit.
01Connecting
Settings → Integrations → Outreach → Connect. Standard Outreach OAuth. Required scopes: prospects.write, sequences.read+write, mailings.read.
Both Outreach admin and rep users supported — the connection respects your Outreach permission level.
02Creating Outreach prospects
From any Mama brief, the "Push to Outreach" button creates a prospect in Outreach with:
- Standard fields: name, email, title, company, LinkedIn URL
- Mama tags: archetype, signal types, ICP score (added as Outreach custom fields)
- Notes: the brief headline + a link back to the full Mama brief
If the prospect already exists in Outreach, Mama updates rather than duplicates. Email is the dedup key.
03Sequence enrollment
Optional. From the Push dialog, pick an Outreach sequence to enroll the prospect into immediately. The chosen opener (from Mama's 3-tone generator or a template) becomes the first email's body.
If you don't pick a sequence, the prospect is created but not enrolled — useful when you want to add custom touches before scheduling.
04Mailbox awareness
Outreach enforces per-mailbox daily send limits. Mama queries the connected mailbox before enrolling and:
- If within limits — enrolls immediately
- If at 80% of limit — enrolls but warns
- If at limit — refuses to enroll and surfaces an alert
This prevents the common "enrolled but didn't send" failure where Outreach silently drops over-limit prospects.
05Reply capture for Reply Loop
This is the critical part. Mama subscribes to Outreach's reply webhooks. When a prospect replies to any Mama-enrolled email:
- Outreach fires the reply webhook to Mama (latency: ~2 min)
- Mama's reply classifier bins the reply (interested / objection / unsubscribe / referral / noise)
- The outcome is attributed to the archetype that generated the brief
- Archetype confidence + reply rate updated
Full reply text is captured (not just metadata) — Outreach is one of the few sequencers that exposes reply text via API.