Orbit — your relationship-move tracker.
Orbit watches the humans you've built relationships with — champions, evaluators, customers — across LinkedIn, X, GitHub, Substack. When they change jobs, accept new roles, or move accounts, you get an alert. The reply rates on Orbit-sourced outreach are 5-15× cold.
TL;DR
Add people you've worked with — past customers, champions, evaluators, friendly contacts. Orbit tracks them across 4 platforms (LinkedIn requires Chrome extension). When they take a new role, you get an alert with a one-click "Brief their new company" action. This is the cheapest pipeline source in Mama and most teams underuse it.
01What Orbit is
A persistent watch-list of people. Not a CRM contact list (that's about who's in your sales pipeline) — Orbit is about who you've built a relationship with regardless of current sales status. Past champions who left. Evaluators who chose someone else but were warm. Customers who became advocates.
Orbit treats your relationships as an asset. When any of those people moves to a new company, that's a new opportunity at a new account — but warmer than cold because the relationship pre-existed.
02Adding people to Orbit
Three ways to add:
- LinkedIn profile + Chrome extension — visit a profile, click "Add to Orbit" in the side panel
- CSV upload — name + LinkedIn URL or email (bulk import past customers and champions from your CRM)
- From a brief — when reviewing a brief's decision-makers, click "Track in Orbit" next to any person
You can tag each person on add: champion · evaluator · customer · friendly · advisor · investor. Tags drive alert preferences.
03The 4 tracked platforms
| Platform | What's tracked | Coverage |
|---|---|---|
| Job changes, title changes, company moves | Requires Chrome extension (LinkedIn doesn't allow API tracking) | |
| X (Twitter) | Bio changes, "I'm at X now" posts, role announcements | Public profiles only |
| GitHub | Org affiliation changes, contribution patterns shifting | Public profiles, works for technical roles |
| Substack | Bio changes on Substack newsletter pages | Public profiles only |
LinkedIn is the highest-fidelity source. The Chrome extension is what makes it work — without it, Orbit's LinkedIn coverage drops to bio-snapshot-only.
04Alert types and routing
Three alert types, each routable to email · Slack · in-app · webhook:
- Job change (high signal): a tracked person moves to a new company. Default: instant.
- Title change (medium signal): same company, new role. Default: digest.
- Engagement uptick: tracked person liked your company's content / replied to your post. Default: weekly digest.
05Acting on a move
When a tracked person moves, the alert includes a one-click "Brief their new company" action. Mama generates a fresh brief on the new company with the relationship context baked into the headline: "Sarah Chen (who you worked with at Stripe in 2024) just joined Notion as VP Data."
The brief's opener suggestions automatically reference the prior relationship — increasing reply rates dramatically vs. cold.
06Tier limits
| Tier | Orbit slots | Platforms |
|---|---|---|
| Free | 50 people | LinkedIn + X + GitHub + Substack |
| Pro | 500 people | All 4 + Chrome extension LinkedIn tracking |
| Company | Unlimited | All 4 + workspace-shared Orbit lists |