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Look up any company. Get the brief in 6 seconds.

Paste a domain. Mama returns a one-page account brief — funding, hiring, tech stack, exec moves, and what's actually firing right now. Free forever, no signup, one brief per minute.

Try: Nnotion.so Llinear.app Rrippling.com Ffigma.com Aairtable.com

12,847 lookups today

20+ signal sources

6 signal categories

~6s per brief

What you just got

notion.so — generated 12s ago.

This is the actual brief from the actual /lookup tool. Below it: what unlocks if you sign up.

signalmama.com/lookup/notion.so

Free brief · 12s

Notion Labs, Inc.

notion.so · Productivity SaaS · 4,200 employees · NY / SF

ICP fit

Signals

Why now synthesized · 6.2s

Just closed Series D ($250M) at $13B. Hiring 12 data engineers across NY/SF — building internal AI tooling. Switched from Mixpanel to Amplitude three weeks ago, suggesting analytics infrastructure is a live priority right now.

Active signals 3 of 7 shown · sign up for all

Funding

Series D closed — $250M led by Sequoia

Participation from Index, Coatue. Valuation $13B.

Hiring

12 senior data engineer roles posted (NY + SF)

All listed as "data infrastructure" or "ML platform" focus.

Tech

Added Amplitude, dropped Mixpanel

Migration completed in third week of April.

Tech stack · what matters 4 changes · 30d

Amplitude Segment Fivetran dbt Mixpanel HubSpot Apollo Gong Vercel Datadog

What they care about 1 of 3 shown

"Performance has gotten noticeably worse since the AI features rolled out. Page loads taking 4-6 seconds."

G2 review · 1w ago

Draft opener · all 7 signals · full voice quotes

The free lookup gives you the brief. Sign up for Solo (free for 100 briefs / month) to unlock the rest — the parts your reps actually paste into emails.

Ready-to-send draft opener (v3, addressed to the right person)
All 7 active signals · not just the top 3
Full customer voice (G2, Reddit, HN, X)
Push directly to Smartlead / Instantly / Lemlist
Batch up to 50 accounts at once
30-day brief history

Unlock the rest — free →

Every free brief contains

Four sections. Same shape every time.

Free lookups aren't a stripped-down preview — they're real briefs, missing only the parts an SDR actually pastes into a cold email. The research itself is the same depth as paid.

①

Why now — synthesized.

A three-sentence paragraph ranking what's making this company different this week. Funding, hiring, tech, exec — the two most important moves get highlighted in the prose itself.

~6 seconds to write · always present

②

Active signals — top 3.

The three most relevant signals firing on this account right now, each with one-line context and a date. (Free shows 3; Solo unlocks all 7+.) Categories: funding, hiring, tech, exec, product, voice.

3 of 7 signals · ranked by ICP fit

③

Tech stack — what changed.

Full detected stack with green "+" for recent adoptions and strikethrough red for recent drops over the last 30 days. The tells your AE used to dig for manually.

10 chips shown · 30-day change window

④

Customer voice — top quote.

One real review or community post that captures what users complain or rave about. Cited to source (G2, Reddit, HN). Solo unlocks 3 quotes; Team unlocks all clusters.

1 of 3 quotes · cited and dated

Honest limits

Free is free. Solo is where the workflow starts.

Free is a real product, not a teaser — but the parts that actually save SDR time (the draft opener, sequencer push, batch processing) sit behind a $0 signup. Here's the honest breakdown.

What you get	Free lookupNo signup	Solo$49 / mo · free trial	Team$199 / mo · 5 seats
Briefs per month Volume cap	~30 / month 1 per minute, rate-limited	100	1,000
Why now · top 3 signals · tech · 1 quote The core brief content	✓	✓	✓
All 7+ signals · full voice quotes Everything Mama detected	—	✓	✓
Draft opener (v3 · ready to send) The bit reps actually paste	—	✓	✓
Batch processing Paste a CSV of domains	—	Up to 50	Up to 500
Sequencer push Smartlead · Instantly · Lemlist · Outreach · Salesloft	—	✓	✓
Brief history Go back, refresh, re-export	Public URL only	30 days	12 months
Shared workspace + manager view Team-wide ICP, attribution, Slack alerts	—	—	✓
	Stay free	Start Solo free	Start Team trial

Pro tier (unlimited briefs · API · white-label) is for consultancies and outbound services. See the full pricing page →

Why it's free

No catch. Just three honest reasons.

If you're suspicious of free tools — fair. We'd be too. Here's the actual model.

It's our best ad.

A working brief proves the value in 6 seconds. No screenshot, no demo call, no "schedule a 30-minute walkthrough." Cheaper than running paid acquisition that ends with "see a demo."

Most of the cost is shared.

The signal sources, the scoring infra, the LLM cache — they're already running for paid customers. Adding a free user costs us pennies per brief. The rate limit is there to keep abuse out, not to gate usage.

We bet you'll come back.

An SDR who pastes one domain and sees a real brief usually pastes a second. Then a tenth. Around brief 30, the rate limit starts hurting and Solo's $49 looks like the right line. That's the conversion. No tricks.

Tool questions

What everyone asks about the free lookup.

Specifically about how the free tool works — pricing details and product mechanics live on their own pages.

Identical. Same signal sources, same scoring, same synthesis layer. The free brief shows the top 3 of 7+ active signals, 1 of 3 voice quotes, and skips the draft opener — but every fact you do see is sourced and verified the same way as a Solo or Pro brief. We don't do "free tier accuracy."

Yes. Paste any domain — if Mama hasn't seen it before, she runs a fresh first-pass scan (takes 12–20 seconds instead of 6). The brief gets cached after that, so the next person who looks up the same domain gets it in 6s. About 40,000 new companies enter the index each month from free lookups alone.

Anonymously, yes — we log which domains were looked up (no IP, no fingerprint) so we know which companies people care about and what the cache hit rate looks like. We don't tie searches to your identity (you're not logged in). If you create an account, your post-signup brief history is private to your account and never shared. Full details at /legal/privacy.

Yes — but the signal coverage is thinner. Private companies typically have hiring (LinkedIn, careers pages), tech (BuiltWith / Wappalyzer), exec (LinkedIn), product launches (their site, Product Hunt), and voice (G2, Reddit) signals. Funding is hit-or-miss without primary sources. We score the brief honestly — a 60 ICP fit is a 60, even if the company is impressive on paper. No padding.

Cached briefs are refreshed on a rolling clock that varies by signal type: funding and product launches refresh real-time, hiring and exec hourly, tech daily, voice daily NLP. If a cached brief is more than 4 hours old, /lookup forces a refresh. The status pill on each brief shows exactly when it was last refreshed.

To keep abuse out — bot scraping, competitor reverse-engineering, that kind of thing. One brief per minute is plenty for genuine exploration. If you're hitting the limit, you're using the tool in a way that's actually worth signing up for Solo (which removes the limit entirely for $49 / month).

Not on the free tier — API access is Pro-only. We can't rate-limit API calls the same way we rate-limit browser sessions, and free API would just turn into a scraping back-door. If you want lookups programmatically, the Pro tier ($599 / mo) includes the full API with webhooks. For one-off scripts, you can curl /lookup/[domain] and parse the HTML — it's a public URL.

Have a question we didn't answer? Just email us — we read everything.

Run your first brief

One brief is free. The next 99 are too.

Solo unlocks the parts your reps actually paste — draft opener, full signals, sequencer push, 30-day history. 100 briefs a month, free for the first 14 days. No credit card to start.

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14-day Solo trial · No credit card · Keep your free lookup access forever