Native integration
Mama plus Instantly.
Campaign push, inbox health awareness, reply attribution. API key · ~2 min.
OAuth · 2.0
ReadsCampaigns, Leads
WritesCustom variables
Sync cadenceEvery 6 hours · webhooks for signals
What we sync between Mama and Instantly.
The honest breakdown of what works today, what's partial, and what we deliberately don't ship. Capabilities marked Partial are Pro-plan only or in beta.
Opener + signal injection
Yes
Mama's first-line opener pushed as a custom variable per lead.
Domain rotation hook
Yes
When deliverability drops, Mama can throttle which leads it pushes to which domain.
Reply intelligence
Yes
Reply events classified by Mama's 4-tier model.
Reverse list-cleaning
Partial
Mama flags low-fit leads in your Instantly lists; you remove manually.
~90 seconds via API key from clicking "Connect" to first scoring run.
Standard OAuth 2.0 install. No engineering work, no procurement call for the standard tiers.
- Sign in to Mama and open Settings → Integrations → Instantly.
- Click Connect. The OAuth window opens — sign in to Instantly and grant the requested scopes.
- Map your Mama workspaces to the right Instantly objects (Accounts/Organizations/etc).
- First sync runs immediately — usually completes in under 5 minutes for accounts ≤10k.
- Done. Briefs surface inside Instantly on the next scoring run, typically the morning after install.
Security note. Mama requests the minimum scopes needed for the capabilities above — no contact-export, no bulk-download of historical data. Read the security details or the data sources page for the full provenance trail.
Mama plugs into the rest of the stack the same way.
One OAuth click, capabilities documented honestly, no surprises in production.
Signal-anchored outbound, no theater
Connect your Instantly and see every account scored by tomorrow morning.
Free up to 100 accounts. No card. OAuth install in under 5 minutes. Cancel anything later from Settings → Integrations.