Briefs push into Outreach sequence steps. Signals pause stale cadences.
OAuth in 90 seconds. Mama detects signals on every prospect in your Outreach, drafts a brief per account, and pushes the brief URL + draft opener into your sequence steps as merge variables. When a strong signal fires mid-cadence, Mama can auto-pause the sequence and route to a 1:1 hand-written touch.
Three writes, all into the sequencer surface.
No new objects, no Galaxy app store install, no Apex-equivalent. Mama writes to two Account tags and a set of merge variables that render directly in your email sequence steps. Reps see the brief link and draft opener exactly where they already work — the next sequence step waiting for their review.
{{account.mama_draft_opener}}
mama:mid
mama:low
A 5-step sequence with Mama's variables baked in.
This is what a typical sequence looks like once Mama is connected. Step 1 renders the signal-anchored opener from the brief automatically; step 3 is a follow-up that pulls a different angle from the same brief; the email steps all link to the brief.
What the rep sees in the step editor.
Mama exposes two merge variables on every Account: {{account.mama_brief_url}} and {{account.mama_draft_opener}}. Drop them into any email step in your sequence template.
The draft opener variable uses the 6-line signal-anchored frame from the playbook — it picks the right signal for each prospect, slots the consequence sentence, and writes a specific ask. Reps can edit before send; most don't need to.
The "task" steps in your sequence stay manual — Mama drafts the call notes and LinkedIn DM language too, but doesn't auto-execute them. Human-in-the-loop on every touch.
90 seconds from click "Connect" to merge variables live.
No Outreach Galaxy install required. Standard OAuth + a few clicks. Your IT team can audit every step before they approve.
The honest list of what we do and don't.
All true as of the latest /changelog entry. If something on the "doesn't" list matters to you, email [email protected] — most missing things are on the roadmap.
The questions Outreach admins ask on the first call.
Pulled from launch-partner conversations. If your question isn't here, email [email protected] and we'll add it next.
accounts.all, prospects.read, sequences.read. Write (opt-in): accounts.update for the tags + merge variables. Never write to sequences themselves — Mama doesn't edit your cadences.create-task to Outreach with the signal in the task description. The next sequence step is auto-skipped; the rep handles the task. Resumeable from the task.Mama plugs into the rest of the stack the same way.
Same OAuth + read-only-by-default + opt-in writes pattern across every native integration. See the full list or jump to one of the other big four below.
Connect Outreach and have brief-driven sequence steps by tomorrow morning.
Free up to 100 accounts. No credit card. Mama drafts the openers; your reps still review and send.