Native integration
Mama plus Lemlist.
Personalized step variables filled from brief signals. API key · ~2 min.
OAuth · 2.0
ReadsCampaigns, Leads, Activities
WritesVariables, lead tags
Sync cadenceEvery 6 hours · webhooks for signals
What we sync between Mama and Lemlist.
The honest breakdown of what works today, what's partial, and what we deliberately don't ship. Capabilities marked Partial are Pro-plan only or in beta.
Personalization variables
Yes
Mama opener + signal context surface as lemlist liquid variables.
Image personalization input
Partial
You can use Mama's signal data inside lemlist's image personalization templates.
Reply classification
Yes
lemlist reply events fed back into Mama's reply loop.
Multi-campaign routing
No
Coming in Q3 — not yet shipped.
~90 seconds via OAuth from clicking "Connect" to first scoring run.
Standard OAuth 2.0 install. No engineering work, no procurement call for the standard tiers.
- Sign in to Mama and open Settings → Integrations → Lemlist.
- Click Connect. The OAuth window opens — sign in to Lemlist and grant the requested scopes.
- Map your Mama workspaces to the right Lemlist objects (Accounts/Organizations/etc).
- First sync runs immediately — usually completes in under 5 minutes for accounts ≤10k.
- Done. Briefs surface inside Lemlist on the next scoring run, typically the morning after install.
Security note. Mama requests the minimum scopes needed for the capabilities above — no contact-export, no bulk-download of historical data. Read the security details or the data sources page for the full provenance trail.
Mama plugs into the rest of the stack the same way.
One OAuth click, capabilities documented honestly, no surprises in production.
Signal-anchored outbound, no theater
Connect your Lemlist and see every account scored by tomorrow morning.
Free up to 100 accounts. No card. OAuth install in under 5 minutes. Cancel anything later from Settings → Integrations.