Home / Playbooks / The monthly SDR 1-on-1 format that compounds
Playbook · Onboarding

The monthly SDR 1-on-1 format that compounds

Most SDR 1-on-1s are status meetings. The 4-section format that compounds skill over 12 months: 5 min wins, 15 min reply-review, 15 min coaching on one specific craft area, 10 min career-path conversation. Plus the 3 questions to NEVER ask.

01The play

Summary
Most SDR 1-on-1s are status meetings. The 4-section format that compounds skill over 12 months: 5 min wins, 15 min reply-review, 15 min coaching on one specific craft area, 10 min career-path conversation. Plus the 3 questions to NEVER ask.
Timing window
Monthly, 45-60 minutes per SDR
Target persona
SDR managers running monthly 1-on-1sSDR Ops
Success metric
SDR ramp-to-quota under 90 days; SDR tenure above 18 months at team level.

02Expected outcome

Outcome: SDRs who get this format retain longer (avg 22 months vs. industry 14) and hit quota faster.

Success metric: SDR ramp-to-quota under 90 days; SDR tenure above 18 months at team level.

03Anti-patterns · do not run this when

  • Do not skip the reply review — it's where craft transfers
  • Do not let the 1-on-1 become a status update — that's what your CRM dashboard is for
  • Do not coach more than one craft area per session — overload
Playbook entry · ships as-of {date('M Y')}. Operator-written, no theory inflation. If you've run this play and the numbers don't match yours — or the rhythm needs a tweak — write to [email protected] and we'll revise.
Signal-anchored outbound, no theater

Run this play on every account in your CRM.

Connect a CRM. Mama detects the trigger, scores the fit, and drafts the first message in the rhythm above. Free up to 100 accounts. No card.

Start free → Back to the library