Playbook · Signal motion
Negative sentiment: the 4-hour outreach window
The highest-risk + highest-reward signal type. When a competitor's customer posts publicly about pain, you have 4 hours before competing vendors flood in. The exact restraint required to land empathy-first rather than predator-first — with 3 specific opening phrases that work.
01The signal
Summary
The highest-risk + highest-reward signal type. When a competitor's customer posts publicly about pain, you have 4 hours before competing vendors flood in. The exact restraint required to land empathy-first rather than predator-first — with 3 specific opening phrases that work.
02Cadence
The step-by-step rhythm we use to run this play. Skipping steps usually loses more than it saves — the asymmetric spacing is part of why it works.
Day 0
email
Acknowledge the post explicitly + empathy frame, no pitch on first contact
Day 3
linkedin
Connection request if no reply, no follow-up on the original thread
Day 7
email
If they engaged, offer specific value — playbook, framework, intro
03Expected outcome
Outcome: 12-16% reply rate. Lower than other signals because the recipient is sensitive; higher than competitor outreach because timing wins.
Success metric: Reply with substantive engagement — not 'thanks for reaching out.'
04Anti-patterns · do not run this when
- Do NOT pitch your product on first contact — predatory
- Do not reference the post tone-deafly — empathy first, always
- Do not run in a sequence — one-send empathy only
Playbook entry · ships as-of {date('M Y')}. Operator-written, no theory inflation. If you've run this play and the numbers don't match yours — or the rhythm needs a tweak — write to [email protected] and we'll revise.
Signal-anchored outbound, no theater
Run this play on every account in your CRM.
Connect a CRM. Mama detects the trigger, scores the fit, and drafts the first message in the rhythm above. Free up to 100 accounts. No card.