Playbook · Signal motion
Exec moves: outreach in the first 30 days
The single most reliable predictor of vendor change. ~40% of new VPs reassess their tooling in their first 90 days. Catch them at day 30 — past the firefighting honeymoon, before the decisions calcify. The trick: pitch the role transition, not the product.
01The signal
Summary
The single most reliable predictor of vendor change. ~40% of new VPs reassess their tooling in their first 90 days. Catch them at day 30 — past the firefighting honeymoon, before the decisions calcify. The trick: pitch the role transition, not the product.
02Cadence
The step-by-step rhythm we use to run this play. Skipping steps usually loses more than it saves — the asymmetric spacing is part of why it works.
Day 1
linkedin
Connection request with congrats + 'no pitch, just welcome'
Day 7
email
First-90-days playbook offer — value-first, no-strings, no-follow-up promise
Day 18
email
If no reply: offer a different artifact (template, framework, peer intro)
Day 30
email
Clean break-up if still no reply
03Expected outcome
Outcome: 18-24% reply rate when promise of no-follow-up is honored. Drops to 8-12% if you sequence after a 'not interested.'
Success metric: Asset shared and conversation continued past the first reply.
04Anti-patterns · do not run this when
- Do NOT use in a 5-touch sequence after promising no follow-up — kills trust
- Do not send within first 14 days — they're still meeting their team
- Do not pitch product on the first reply — relationship play
Playbook entry · ships as-of {date('M Y')}. Operator-written, no theory inflation. If you've run this play and the numbers don't match yours — or the rhythm needs a tweak — write to [email protected] and we'll revise.
Signal-anchored outbound, no theater
Run this play on every account in your CRM.
Connect a CRM. Mama detects the trigger, scores the fit, and drafts the first message in the rhythm above. Free up to 100 accounts. No card.