Playbook · ABM
First 30 days targeting one named account
The 30-day plan for landing one specific Fortune 1000 account. Week-by-week activities, stakeholder mapping, content design, and the 'sideways introduction' tactic that bypasses gatekeepers. Real-world version run across 12 enterprise engagements.
01The play
Summary
The 30-day plan for landing one specific Fortune 1000 account. Week-by-week activities, stakeholder mapping, content design, and the 'sideways introduction' tactic that bypasses gatekeepers. Real-world version run across 12 enterprise engagements.
02Cadence
The step-by-step rhythm we use to run this play. Skipping steps usually loses more than it saves — the asymmetric spacing is part of why it works.
Day 1
prep
5-stakeholder map + customer-voice quote-mining + signal scan
Day 7
email
First touch to the most-receptive stakeholder (NOT the EB)
Day 14
linkedin
Engagement layer — comment on 3 stakeholders' content
Day 21
multi
Second touch with sideways-introduction ask
Day 30
review
Reassess — book or pivot to a different stakeholder
03Expected outcome
Outcome: 15-25% meeting rate within 30 days for properly-prepared named-account work.
Success metric: Discovery meeting with a named stakeholder within 45 days.
04Anti-patterns · do not run this when
- Do not lead with the economic buyer — too senior, too cold
- Do not run multiple sequences without coordination — looks like spam from the same brand
- Do not skip the customer-voice mining — generic outreach loses to specific outreach
Playbook entry · ships as-of {date('M Y')}. Operator-written, no theory inflation. If you've run this play and the numbers don't match yours — or the rhythm needs a tweak — write to [email protected] and we'll revise.
Signal-anchored outbound, no theater
Run this play on every account in your CRM.
Connect a CRM. Mama detects the trigger, scores the fit, and drafts the first message in the rhythm above. Free up to 100 accounts. No card.