Native integration Install: ~2 minutes via API key Tier: All Clay plans

Mama plus Clay.

Pipe enriched companies into Mama for signal scoring. Clay finds them, Mama tells you why now and what to say. Native via webhook.

Connect Clay → All integrations

Signal Mama Research layer

OAuth · 2.0

Clay Connected

ReadsEnriched contacts/companies

WritesCustom columns (Mama brief URL, score, signals)

Sync cadenceEvery 6 hours · webhooks for signals

What we sync between Mama and Clay.

The honest breakdown of what works today, what's partial, and what we deliberately don't ship. Capabilities marked Partial are Pro-plan only or in beta.

Mama as a Clay column Yes

Add Mama as a column in any Clay table — every row gets a score, signals, and brief URL.

Triggered enrichment Yes

When Clay enriches a new row, Mama runs automatically.

Bulk operations Yes

Run Mama across thousands of Clay rows in a single bulk operation.

Outbound automation Partial

Use Clay's outbound features with Mama's opener as the message body.

~2 minutes via API key from clicking "Connect" to first scoring run.

Standard OAuth 2.0 install. No engineering work, no procurement call for the standard tiers.

Sign in to Mama and open Settings → Integrations → Clay.
Click Connect. The OAuth window opens — sign in to Clay and grant the requested scopes.
Map your Mama workspaces to the right Clay objects (Accounts/Organizations/etc).
First sync runs immediately — usually completes in under 5 minutes for accounts ≤10k.
Done. Briefs surface inside Clay on the next scoring run, typically the morning after install.

Security note. Mama requests the minimum scopes needed for the capabilities above — no contact-export, no bulk-download of historical data. Read the security details or the data sources page for the full provenance trail.