Glossary entry
Account-based outbound
Also known as ABM-style outbound
Outbound strategy that targets a small list of high-value accounts (typically 50-500) with personalized, multi-channel, multi-stakeholder campaigns — as opposed to volume outbound that targets thousands with light personalization. The right approach when ACV is high and target list is short; the wrong approach for transactional SaaS where volume matters more than depth. Mama supports both motions; pick based on deal economics.
01Definition
TLDR
Outbound strategy that targets a small list of high-value accounts (typically 50-500) with personalized, multi-channel, multi-stakeholder campaigns — as opposed to volume outbound that targets thousands with light personalization. The right approach when ACV is high and target list is short; the wrong approach for transactional SaaS where volume matters more than depth. Mama supports both motions; pick based on deal economics.
02Why it matters
Defines whether your SDR team is a volume function or a research function. Determines hiring profile, tooling, and comp.
03Example
Worked example
Salesforce enterprise outbound: 200 named accounts, 6-touch sequences across 4 stakeholders each, personalized openers on every send.
Found something off? Glossary entries are reviewed in batches. If a definition is wrong, incomplete, or missing the angle that would help your team, email [email protected] and reference this entry — we'll revise and credit your input.
Signal-anchored outbound, no theater
Stop guessing. See every signal firing on every account in your CRM.
Connect a CRM. Mama detects 47 signal types, scores every account daily, and writes the first email. Free up to 100 accounts. No card.