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Connected integration Install: ~3 minutes — Mama is in the Zapier app directory Tier: All Zapier plans

Mama plus Zapier.

Connect Mama to 6,000+ apps in Zapier. Triggers for new briefs, signal events, exports. Connected via webhook.

Connect Zapier → All integrations

Signal Mama Research layer

OAuth · 2.0

Zapier Connected

ReadsWebhook events from Mama

WritesN/A

Sync cadenceEvery 6 hours · webhooks for signals

What we sync between Mama and Zapier.

The honest breakdown of what works today, what's partial, and what we deliberately don't ship. Capabilities marked Partial are Pro-plan only or in beta.

Mama as a Zapier trigger Yes

6 built-in triggers: new brief, signal fired, opener generated, reply classified, account scored, export complete.

Mama as a Zapier action Partial

Action API limited to "Score this domain" and "Generate opener for this prospect" — more coming.

Templates / Zaps Yes

12 pre-built Zaps in the directory (Slack alert on signal, CRM update on opener, etc.).

Multi-step Zaps Yes

Mama trigger → enrich → score → push — common multi-step patterns work out of the box.

~3 minutes — Mama is in the Zapier app directory from clicking "Connect" to first scoring run.

Standard OAuth 2.0 install. No engineering work, no procurement call for the standard tiers.

Sign in to Mama and open Settings → Integrations → Zapier.
Click Connect. The OAuth window opens — sign in to Zapier and grant the requested scopes.
Map your Mama workspaces to the right Zapier objects (Accounts/Organizations/etc).
First sync runs immediately — usually completes in under 5 minutes for accounts ≤10k.
Done. Briefs surface inside Zapier on the next scoring run, typically the morning after install.

Security note. Mama requests the minimum scopes needed for the capabilities above — no contact-export, no bulk-download of historical data. Read the security details or the data sources page for the full provenance trail.