Glossary entry
Show-up rate
Also known as No-show rate (inverse)
The percentage of booked meetings the prospect actually attends. The most-ignored metric in B2B SDR work — most teams report meetings booked, not meetings held. Industry baseline is 60-75% show-up; teams that send confirmation emails + add value the day before hit 85%+. The no-show rate is the inverse and tells you whether your meetings are anchored on real interest or rep-pushed calendar dances.
01Definition
TLDR
The percentage of booked meetings the prospect actually attends. The most-ignored metric in B2B SDR work — most teams report meetings booked, not meetings held. Industry baseline is 60-75% show-up; teams that send confirmation emails + add value the day before hit 85%+. The no-show rate is the inverse and tells you whether your meetings are anchored on real interest or rep-pushed calendar dances.
02Why it matters
A 30% no-show rate means a quarter of your booked pipeline is theater. AEs notice; SDRs often don't track.
03Example
Worked example
SDR books 20 meetings in a month; 14 show up = 70% show-up rate. The 6 no-shows usually correlate with weak booking criteria.
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