Glossary entry
Firmographic data
Static company attributes — industry, employee count, revenue, geography, funding stage, year founded, public vs. private. The classical first layer of ICP definition, but increasingly insufficient on its own: two companies with identical firmographics can have wildly different buying behavior depending on stack, leadership, and signals. Use firmographics as the coarse filter, then layer technographics and signals on top. Sources: Crunchbase, ZoomInfo, Apollo, People Data Labs.
01Definition
TLDR
Static company attributes — industry, employee count, revenue, geography, funding stage, year founded, public vs. private. The classical first layer of ICP definition, but increasingly insufficient on its own: two companies with identical firmographics can have wildly different buying behavior depending on stack, leadership, and signals. Use firmographics as the coarse filter, then layer technographics and signals on top. Sources: Crunchbase, ZoomInfo, Apollo, People Data Labs.
02Why it matters
Necessary but not sufficient. Most failed targeting traces back to ICPs defined firmographic-only.
03Example
Worked example
'B2B SaaS, 200-2000 employees, Series B-D, US HQ' — that's a firmographic ICP frame, the start not the finish.
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