Wappalyzer is for one tab. Mama is for your whole pipeline.
Wappalyzer is the open-source Chrome plugin that pioneered tech detection — perfect when you want to check what one site uses. Mama is the workflow platform for the next step: scoring your whole pipeline, synthesizing briefs, and tracking changes across hundreds of accounts. Different jobs, both useful.
Two tools, two different jobs.
Before the feature table, the plain version. Wappalyzer is a beloved free plugin for developers. Mama is a paid workflow platform for sales teams. They're not really competing — most readers will use both.
The Chrome plugin that pioneered tech detection. If you want a free, fast, single-domain lookup — open a tab, click the icon, see the stack — this is the tool. Loved by developers, researchers, and individual SDRs.
- Free browser extension · Chrome, Firefox, Edge
- Open-source core · MIT licensed
- 2,600+ technologies tracked
- Lean API at $250/mo entry tier
- Zero workflow lock-in · pure developer-first ergonomics
The workflow platform for outbound teams. If your job is to score hundreds of accounts, refresh briefs across a pipeline, push fresh signals to Slack, sync everything to your CRM — this is the tool. The single-domain plugin step is just one piece.
- 25,000+ tools · 10× Wappalyzer's coverage
- 6 signal categories — tech is just one of them
- Synthesis layer: ready-to-send briefs, not raw data
- Native CRM sync, Slack alerts, sequencer push
- ICP scoring, attribution, manager view, team workspace
Side-by-side, no asterisks.
Every dimension that matters in evaluation, mapped honestly. Where Wappalyzer wins on developer-friendliness or cost, the table says so. Where Mama does outbound things Wappalyzer was never built for, the table says that too.
| Capability | WWappalyzer Open-source plugin | MSignal Mama Outbound platform |
|---|---|---|
| Tech detection | ||
|
Tools tracked
Total tech coverage
|
2,600+ | 25,000+ |
|
Snapshot view
What they use right now
|
✓ | ✓ |
|
Browser plugin
Click-the-icon lookup
|
✓ Chrome · Firefox · Edge |
— |
|
Change / timeline detection
When tools were added or removed
|
— | ✓ |
|
Multi-source verification
Methods to confirm a detection
|
1 method (tag scan) |
3 methods (tag + JD + GitHub) |
|
Open source
Core code on GitHub
|
✓ (MIT) |
— |
| Signal categories beyond tech | ||
|
Funding signals
Series rounds, M&A, debt
|
— | ✓ |
|
Hiring signals
Role spikes, team builds, geo expansion
|
— | ✓ |
|
Exec move signals
VP+ joins, departures, board changes
|
— | ✓ |
|
Product launch + voice signals
G2, Reddit, HN, Trustpilot mining
|
— | ✓ |
| Synthesis & output | ||
|
Tech → brief synthesis
Turns the stack into a written pitch
|
— | ✓ |
|
Ready-to-send draft opener
The bit reps actually paste
|
— | ✓ |
|
ICP scoring & attribution
Per-account fit, meeting attribution
|
— | ✓ |
| Workflow & integrations | ||
|
CRM sync (Salesforce, HubSpot)
Native account/opportunity integration
|
Via API only | ✓ native |
|
Sequencer push
Outreach, Salesloft, Apollo, Smartlead
|
— | ✓ |
|
Slack alerts
Real-time signal routing
|
— | ✓ |
|
Team workspace + manager view
Shared ICP, attribution, audit
|
— | ✓ |
| Access & pricing | ||
|
Free tier
No-signup or free-forever option
|
✓ (plugin + public lookups) |
✓ (public lookups) |
|
Starting paid tier
Entry price for serious use
|
$250 / mo (API access) |
$49 / mo (Solo · briefs + workflow) |
|
API access
Programmatic data pull
|
$250 / mo | $599 / mo (Pro · all categories) |
Try each one |
Visit Wappalyzer ↗ | Start Mama free |
Three scenarios. Three honest answers.
Wappalyzer and Mama serve such different jobs that most readers should run both. Here's when each one wins on its own — and when the combo makes sense.
Three honest paths forward.
Most readers landing here have the Wappalyzer plugin installed already. None of these paths require uninstalling it — they just frame what to do next.
- Keep your free Wappalyzer extension installed
- Use it for one-tab competitor / prospect lookups
- If you start running outbound at scale, revisit Mama
- Keep Wappalyzer plugin in your browser for tactical lookups
- Sign up for Mama Solo (free for 14 days, $49/mo after)
- Connect Salesforce / HubSpot · 2 minutes
- Combined cost: $49/mo — vs $250/mo Wappalyzer API
- Export your current account list (CSV) from your CRM
- Connect Salesforce / HubSpot to Mama · 2 min
- Re-detect tech via Mama's 3-method verification
- Cancel Wappalyzer API · still keep the free plugin
What every evaluator asks before they try both.
Specifically about running them together, where the actual database gap matters, and when Wappalyzer's paid API stops being the right answer.
More questions about your specific evaluation? Email [email protected] — we typically reply within 4 hours.
Plugin in your browser. Workflow in your CRM.
Keep Wappalyzer for tactical one-tab lookups — it's the best tool for that. Run Mama for everything else — pipeline scoring, briefs, signals, CRM sync. They live on different surfaces and don't compete.