Templates · 200 in library + 18 long-form · added 2026-05-24
Copy-paste templates, grouped by signal type.
Pulled from our consultancy archive. Every template has fill-in variables, a worked example, and the reply-rate context from the campaign it came from. Templates are starting points, not finishing lines — pair them with the signal-anchored opener playbook for the why.
NEW · The 200-template library is live. Filter by signal type, role, and tone — every template anchored to a real buying signal, every one editor-passed against our 10-rule quality bar. Browse the full library →
FN
Funding round
Email · 1st touchSoon
Series A/B opener — VP-level ask
12-day window template that anchors on the lead investor + the consequence for the buyer's quarter.
Planned
Email · bumpSoon
Funding bump (day 5)
Second-touch template for the same thread — adds a concrete reference, not a "bumping this".
Planned
LinkedIn · invite + noteSoon
Funding · LinkedIn connection note
250-char connection note that mirrors the email opener — for the parallel channel touch.
Planned
EX
Exec move
Email · 1st touchSoon
New VP RevOps · first 30 days
The "first 90" framing — works because new execs are auditing their stack in week 4.
Planned
Email · 1st touchSoon
CEO transition — referral path
When the org's CEO changes: how to ask their new chief of staff for the right intro, not the wrong meeting.
Planned
Email · 1st touchSoon
Departing exec — backfill window
Reach the team after the VP leaves, before the replacement starts. Quietest 60 days you'll find.
Planned
HI
Hiring spike
Email · 1st touchSoon
AE bench expansion opener
Targets Head of Sales when 8+ new AE roles post in 30 days — leads on onboarding pain, not headcount.
Planned
Email · 1st touchSoon
Engineering hiring → buyer signal
When the buying team isn't hiring but their adjacent eng team is. Inferred-need opener.
Planned
Email · 1st touchSoon
Geo expansion — net-new market open
Hiring in a new city/country signals an expansion play. Localized opener template.
Planned
ST
Tech stack change
Email · 1st touchLive
Stack-change opener (4 variants)
Drop, add, swap, and migration variants — each with fill-in variables, the worked example we sent, and reply rate context.
4 variants · 5 min
12.4–19.1% reply
Open →
Email · 1st touchSoon
Competitor displacement opener
When the target has just added your direct competitor — the "we're the layer they don't replace" angle.
Planned
Email · bumpSoon
Stack change · day-7 bump
Follow-up template when the first stack-change opener gets opened but no reply.
Planned
Email · 1st touchSoon
Adjacent-tool added → integration ask
When the target adds a tool you integrate with — leads on the integration, not the product pitch.
Planned
PL
Product launch
Email · 1st touchSoon
Net-new product launch opener
Anchor on the launch's GTM implication, not the launch itself. Targets Head of GTM.
Planned
Email · 1st touchSoon
New SKU / pricing change opener
Pricing-page change is one of the loudest quiet signals. Template anchors on the implication.
Planned
LinkedIn · invite + noteSoon
Launch · LinkedIn comment-then-DM play
Cross-channel template: substantive comment on launch post, DM two days later referencing the comment.
Planned
VC
Voice mining
Email · 1st touchSoon
Podcast-quote opener
Anchor on a specific quote from a recent interview — without sounding like a stalker.
Planned
Email · 1st touchSoon
Theme cluster opener
When 3+ execs at the target are saying the same thing publicly. The "we noticed the pattern" angle.
Planned
Got a template request? Most of these are placeholder while we work through the backlog. If a specific signal type would unblock your campaign this week, email [email protected] — we'll push it to the top and credit you in the published version.
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