Tech detection · the full taxonomy

Every tool in every stack, refreshed daily.

Mama maintains its own technographic dataset — not a Wappalyzer wrapper. We crawl, sniff, and verify across 14 categories spanning 1,800+ specific tools, refreshed nightly. Used as the foundation for the tech-change signal, ICP technographic filters, and the brief's "stack snapshot" section.

See the product page → Try a free lookup

The 14 categories we cover.

Each category surfaces individual tools detected on a company's public footprint — JS sniffing, DNS/MX, careers-page mentions, third-party signals (BuiltWith, HG Insights), and our own crawler.

Sales tools
~140 tools
Outreach · Salesloft · Apollo · Salesforce · HubSpot · Pipedrive · Gong · Chorus
Data tools
~85 tools
Snowflake · BigQuery · Redshift · Databricks · Fivetran · dbt · Airbyte
MarTech
~210 tools
Marketo · HubSpot Marketing · Pardot · Iterable · Customer.io · Braze
Analytics
~95 tools
Looker · Tableau · Mixpanel · Amplitude · Heap · Posthog · Hex
Engineering
~180 tools
Github · Linear · Jira · Sentry · Datadog · CircleCI · Vercel
Security + Identity
~70 tools
Okta · Entra · OneLogin · Auth0 · Snyk · Wiz · 1Password
Infrastructure
~140 tools
AWS · GCP · Azure · Cloudflare · Fastly · Heroku · Render
Communication
~50 tools
Slack · Teams · Zoom · Loom · Notion · Linear · ClickUp
Email + Deliverability
~45 tools
Mailgun · Postmark · Sendgrid · Smartlead · Instantly · Lemlist
CDP + Reverse ETL
~30 tools
Segment · Hightouch · Census · Rudderstack · mParticle
Productivity
~110 tools
Notion · Coda · Airtable · Asana · Linear · Monday
Design
~40 tools
Figma · Sketch · Framer · Webflow · Adobe Creative Cloud
HR + Finance
~75 tools
Workday · Greenhouse · Lever · Gusto · Rippling · Carta · Stripe
Search + Personalization
~25 tools
Algolia · Typesense · Mutiny · Optimizely · LaunchDarkly

How the detection actually works.

01 · CRAWL

Nightly crawl of the company's primary domain + the 12 most likely subdomains (app.*, www.*, marketing.*, etc.). Extract HTML, JS bundles, headers, DNS records.

02 · SNIFF

Pattern-match against our 1,800+ tool signature library (JS globals, meta tags, comment fingerprints, asset CDN hosts, DNS MX records).

03 · CORROBORATE

Cross-check careers-page mentions ("We use Snowflake + dbt + Looker"), case studies, conference talks. Confidence score per detection.

04 · DIFF

Compare today's stack against the previous 30 days. Adds/removes/upgrades fire a tech-change signal on the account.

Look up any company's stack in 5 seconds.

Free, no signup. Paste a domain, get a 14-category breakdown with confidence scores and the last 30 days of changes.

Try a free lookup → Read the product page