Glossary entry
Positive reply rate
The percentage of contacted prospects who reply with intent to engage further — meeting accepted, follow-up question, request for info. Excludes 'not interested,' 'wrong person,' auto-replies, and angry responses. The metric that actually predicts pipeline; raw reply rate is a vanity number by comparison. Industry median 0.5-2%; signal-anchored sequences hit 3-6%; the best operators land 8%+. Tracking this requires manual tagging or an LLM classifier on every reply, which is why most teams skip it.
01Definition
TLDR
The percentage of contacted prospects who reply with intent to engage further — meeting accepted, follow-up question, request for info. Excludes 'not interested,' 'wrong person,' auto-replies, and angry responses. The metric that actually predicts pipeline; raw reply rate is a vanity number by comparison. Industry median 0.5-2%; signal-anchored sequences hit 3-6%; the best operators land 8%+. Tracking this requires manual tagging or an LLM classifier on every reply, which is why most teams skip it.
02Why it matters
Distinguishes 'replied' from 'wants to talk' — the only difference that turns into pipeline.
03Example
Worked example
45 replies on a 1,000-send sequence; only 12 said 'tell me more.' Positive reply rate: 1.2%.
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