Glossary entry
CASL
Also known as Canada Anti-Spam Legislation
Canadian law effective July 2014 — strictest commercial-email regime in any major jurisdiction. Requires express consent before sending commercial email to Canadian recipients, with very limited 'implied consent' exceptions (existing business relationship, conspicuous publication). Fines up to CAD $10M for businesses. Most US cold-email teams don't realize CASL applies to ANY email landing in a Canadian inbox.
01Definition
TLDR
Canadian law effective July 2014 — strictest commercial-email regime in any major jurisdiction. Requires express consent before sending commercial email to Canadian recipients, with very limited 'implied consent' exceptions (existing business relationship, conspicuous publication). Fines up to CAD $10M for businesses. Most US cold-email teams don't realize CASL applies to ANY email landing in a Canadian inbox.
02Why it matters
The single strictest email law operators encounter. 'I didn't know they were in Canada' is not a defense.
03Example
Worked example
US SDR sends cold email to a Toronto-based VP without prior consent = CASL violation, regardless of where SDR sits.
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