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On-demand crawls · 34 left
Database
Reply Loop. The closed loop that learns from your wins.
Reply Loop is the most defensible feature in Mama — but it only starts learning once your sequencer is connected and replies start flowing in. Connect one of the four below to switch it on.
Not connected yet
Reply Loop needs your sequencer to learn.
Every reply you get is the cleanest buying signal in outbound. Connect Smartlead, Outreach, Instantly, or Lemlist and Mama will extract the DNA of each replying account and surface lookalike buyers automatically. Takes 90 seconds.
Pick the tool you already send from — we'll handle the rest
SL
Smartlead
API key + workspace ID. Captures reply text, sentiment, and sequence metadata.
O
Outreach
OAuth handshake. Captures replies across all sequences your seat has access to.
In
Instantly
API key. Captures replies plus AI-categorized intent labels from Instantly's classifier.
L
Lemlist
API key. Captures campaign replies and seat-level reply attribution.
A
Apollo
Reply capture from Apollo sequences. Beta access opens Q3.
SF
Salesforce
Reply capture via email-to-lead matching. Beta access opens Q3.
HS
HubSpot
Reply capture from Sequences. Engagement events sync hourly.
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Manual / CSV
No sequencer? Paste reply text or upload a CSV. Less powerful but lets you try the loop.
Heads up · the loop sharpens after ~5 replies. Reply Loop starts inferring patterns the moment your first reply lands, but archetypes only stabilize after 5–10 seeds per cluster. If you've got a backlog of replies in your sequencer, the loop will back-fill on first connect.
What happens once it's connected
1
Reply captured
The moment a reply hits your sequencer, Mama pulls it in. Classifies sentiment — intent / curious / wrong / unsub.
2
DNA extracted
The replying account's industry, signals, tech stack, hiring, geo — all become inputs. You edit anything you disagree with.
3
Lookalikes scored
Mama searches across the 14,820-account database for shape-matches to each archetype. Ranks them by similarity score.
4
Briefs auto-queued
Lookalikes that clear your threshold get a brief auto-generated and queued for your morning review. Approve or skip.
No sequencer yet?
Reply Loop is still useful without one — you can paste in replies manually from any inbox. Less automated, but the lookalike search works the same way.