Live · learning from your replies
Reply Loop. Find more buyers who look like the ones already replying.
Every time someone replies, Mama extracts the seed account's DNA — industry, signals, tech, geography, recent triggers — and surfaces lookalike accounts with the same shape. The loop closes itself.
Connected to Smartlead · capturing replies in real-time
3 sequences tracked · last reply captured 14 min ago · auto-classified with sentiment
98%
Capture rate
Reply seeds collected
38
↑ 9 this week · 26 marked "buying intent"
Lookalikes generated
412
↑ 86 last 7d · across 3 archetype clusters
Auto-queued briefs
27
Of 412 lookalikes, 27 cleared the auto-queue threshold
Reply rate lift
+22%
vs cold ICP · loop accounts are 1.22× more likely to reply
⚠ Sample size note: 38 reply seeds is still small. Archetypes will sharpen significantly past 75 seeds. Until then, treat lookalikes as directional — not deterministic.
Reply archetypes Mama clustered your 38 seeds into 3 distinct buyer shapes
Re-cluster →
Series B+ data infra
18 seeds
The strongest cluster. VP Data / Head of Analytics replied within 48h of receiving emails that referenced a recent tech-stack change.
Series B–D
200–2,000 emp
Snowflake + dbt
Hiring data eng
VP Data buyer
Avg ICP 87 · 168 lookalikes
See queue →
Mid-market RevOps
12 seeds
VP Sales / Head of RevOps at 500–5k employee SaaS. Replied to outreach that opened with a competitor-switch signal.
500–5,000 emp
B2B SaaS
Outreach + Apollo
Recent CRO hire
VP Sales buyer
Avg ICP 82 · 156 lookalikes
See queue →
Bootstrapped DevTool founders
8 seeds
Smaller, scrappier cluster. Founder/CEO replied personally — usually within hours, often outside business hours. Strong signal but lower volume.
10–80 emp
DevTools
Bootstrapped
Active on HN
Founder-led GTM
Avg ICP 74 · 88 lookalikes
See queue →
N
Notion Labs · Priya Shah replied
● Buying intent
2d ago
47 lookalikes →
"Yes — interested in chatting. We're literally rebuilding our analytics stack this quarter. Can you do Tuesday 2pm PT?"
R
Ramp · Morgan @VP_Sales replied via Twitter DM
● Buying intent
4d ago
32 lookalikes →
"Inherited an outbound team where SDRs spend ~3hrs/day on research. Send me a demo link."
L
Linear Orbit · Marcus Howe (VP Eng) replied
● Curious
6d ago
28 lookalikes →
"Tell me more — how does the per-account brief differ from what Apollo gives me?"
B
Brex · Kobi H (RevOps Lead) replied
● Buying intent
8d ago
39 lookalikes →
"This is timely. We're consolidating from 9 tools to 5 this quarter. What's pricing for a team of 12?"
V
Vercel · auto-reply (out of office)
○ Bad timing
9d ago
Excluded from DNA
F
Figma · Sarah Chen (VP Marketing) replied
○ Wrong person
11d ago
Excluded from DNA
"You want our data team, not marketing. Try [email protected] — she runs the analytics platform."
P
Postman · no name (info@) replied
● Unsubscribe
14d ago
Suppressed from outbound
"Please remove me from this list. We've asked twice."
DNA extracted · Notion seed
What made this account match. Edit anything if you disagree — Mama re-learns from your edits.
N
Series · C round, last 90d
96%
Size · 200–5,000 emp
92%
Industry · Productivity / SaaS
74%
Stack · Amplitude + dbt + Snowflake
94%
Tech change · added Amplitude, 30d
98%
Hiring · 12+ data roles open
88%
Buyer title · VP Data / Head of Analytics
90%
Geo · US (NY / SF / Bay)
52%
Reply sentiment · 38 total
Only "buying intent" + "curious" feed the DNA. Others are excluded.
Buying intent2155%
Curious / asking821%
Wrong person / timing616%
Unsubscribe / negative38%
Loop settings
Auto-queue thresholdSimilarity ≥ 0.78
Min seeds before pattern firing5 per archetype
Reply sentiment classifierOn · default
Control-group comparisonOn · vs cold ICP
Seed decay half-life180 days
Exclude these sentimentsWrong · Unsub · Auto